HP Color LaserJet CP3505 Printer CB441A Leaflet
Product codes
CB441A
“What we are seeing is more bang for our buck. Better results. And that
translates directly to our bottom line.”
– Steve Lentz, owner, Far and Away Adventures, Sun Valley, Idaho
translates directly to our bottom line.”
– Steve Lentz, owner, Far and Away Adventures, Sun Valley, Idaho
HP customer case study: Family-owned business competes in high-end market with help from HP
Industry: Outdoor adventure guide company
Far and Away Adventures is a family-owned business,
selling and conducting luxury river trips on the Middle
Fork of the Salmon River in Idaho. For more than 28
years, founders Steve and Annie Lentz have been
guiding their unique brand of wilderness tours,
providing their guests with customized experiences
based on personal interests and desires.
selling and conducting luxury river trips on the Middle
Fork of the Salmon River in Idaho. For more than 28
years, founders Steve and Annie Lentz have been
guiding their unique brand of wilderness tours,
providing their guests with customized experiences
based on personal interests and desires.
Among the many offerings, guests can request yoga,
custom fly-fishing, organic or other specialty food
experiences, and family-focused trips geared toward
youth. “We’re not a canned tour where we provide the
same trip to every guest,” says Steve. “We customize a
trip to each client, and while it takes considerable
work, it’s worth the effort. It’s why people choose us,
and it’s why they keep coming back.”
custom fly-fishing, organic or other specialty food
experiences, and family-focused trips geared toward
youth. “We’re not a canned tour where we provide the
same trip to every guest,” says Steve. “We customize a
trip to each client, and while it takes considerable
work, it’s worth the effort. It’s why people choose us,
and it’s why they keep coming back.”
Recognized as an innovator on the river, the Lentz’s
wanted to bring an innovative approach to their
marketing efforts, incorporating personalization to their
materials.
wanted to bring an innovative approach to their
marketing efforts, incorporating personalization to their
materials.
They also wanted to raise the quality of their materials,
which up to now were simple tri-fold brochures with
grainy images that fell short of reflecting the high-end
image of a luxury operation. Taking into account their
marketing goals, the Lentzes wanted to keep costs low
and get the maximum return on their technology
investment.
which up to now were simple tri-fold brochures with
grainy images that fell short of reflecting the high-end
image of a luxury operation. Taking into account their
marketing goals, the Lentzes wanted to keep costs low
and get the maximum return on their technology
investment.
With some help from a design consultant, Far and
Away created new brochure templates designed to
communicate the luxury experience of their brand.
They wanted their new brochures to stand apart from
their competitors and feature crisp, clear photos,
superb print quality, and personalized messaging.
Away created new brochure templates designed to
communicate the luxury experience of their brand.
They wanted their new brochures to stand apart from
their competitors and feature crisp, clear photos,
superb print quality, and personalized messaging.
They also wanted to keep their marketing in-house,
allowing them the flexibility to print on an as-needed
allowing them the flexibility to print on an as-needed
Objective:
Incorporate improved in-house marketing, using
personalization and color to project a high-end
image.
personalization and color to project a high-end
image.
Approach:
Utilize the HP Color LaserJet 5550dn printer and
the HP Color LaserJet CP3505 printer to produce
customized marketing materials on demand.
the HP Color LaserJet CP3505 printer to produce
customized marketing materials on demand.
IT improvements:
• Gained efficiencies in both cost and time.
• Realized better return on technology investment.
• Saved valuable space.
Business benefits:
• Professional-quality marketing materials project
desired image.
• Print-on-demand eliminates waste and keeps
materials relevant.
•Increased customer response.
Far and Away Adventures looks to HP to create
high-end, personalized materials in house
high-end, personalized materials in house