Electrovoice 205-4t User Manual

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The Business Audio “Business” 
Business audio or “background music” has come a long way since the days of Muzak and 
“elevator music” systems of the 50’s – 80’s.  Countless retail establishments such as clothing 
stores restaurants, department stores and even “drug stores” are spending money on better 
quality audio. 
Many contractors and BGM integrators are rapidly discovering this fast growing source of 
business and several manufacturers have introduced products to meet these new demands.   
There are several at the low end of the market, some in the middle but virtually no one has 
ventured into the premium end of the market. 
Some estimates put the size of the U.S. BGM market at over $250 million dollars.  The rate of 
growth has been over 10% in recent years primarily due to the increased cost per installation.  
Including installation labor the average high quality BGM install is now over $7,500, up from less 
than $3,000 just a decade ago. 
EV is perfectly positioned to capture a major portion of the growing business.  Over the last 3 
years we have made major inroads in positioning our speaker products to fit into this market.  The 
EVID line of speakers has grown to fill virtually every segment in the middle and upper BGM 
market segments. 
Now however we are able to complete the entire system offering in nearly every segment.  The 
breadth of the BGM offerings is quite amazing.  We can now offer complete BGM systems with 
equipment costs from under $1,000 to over $20,000 at dealer.  NO ONE ELSE IN THE 
BUSINESS CAN DO THIS!  EV is the only source that can offer a complete solution for a 
department store, restaurant, or any other retail environment. 
EV HAS ALL THE PERFECTLY POSITIONED PRODUCTS! 
Category 
Product Range 
The EV Advantage 
Microphones 
Telex and EV Paging Mics 
Over 50 years of proven 
performance. 
Audio Routers 
ProAnnounce Matrix Manager 
Powerful and economical.  No 
system can offer this level of  
flexibility for under $1,000 
System 
Integration 
ProAnnounce Designer Software 
The most flexible and 
sophisticated solution available 
Speakers 
EVID premium speakers and standard EV 
component ceiling speakers 
Wide range of solutions with 
leading edge designs 
Amplification 
MA Series mixer amplifiers ProAnnounce 
and EV power amplifiers 
Comprehensive and reliable 
product.  Wide range of price 
points. 
 
People are getting used to better quality sound in their homes, cars and entertainment spaces.  
Their expectations have grown for better quality sound in retail, office and other background 
music spaces.  Using premium quality audio systems can help increase sales through improved 
customer perceptions of the business’s products or services.  It has now been well established 
that the quality of music in commercial spaces greatly impacts the customer’s perceptions of the 
products or services of the establishment. The dollar payback is substantial. High quality music 
also increases the friendliness and job satisfaction of the employees. 
How do you put together a top-quality business music system?  It may seem easier than it really 
is. We can't design systems the way we used to, using obsolete rules of thumb or just substituting 
a louder, low-quality sound for a quieter one and calling it a job well done. 
  ElectroVoice/Dynacord BGM Guide 
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