SpeakerCraft aim 8 three Brochure

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If It Doesn’t Exist
For many years homeowners were satisfied with large cabinet speakers because there was 
no alternative. If a person wanted sound of any quality the choices were limited to cabinet 
finish and several established brands. Although sonic performance had improved greatly 
from the old console systems that had occupied a massive footprint in the living room, 
newer component systems still required a substantial space dedicated to electronics and 
loudspeakers.
No one had an elegant solution to this problem and people simply accepted the only 
products available in order to enjoy music in the home. Due to their physical size, few 
people would even consider speakers in more than one room so listening was relegated to 
the living or family room.
Invent It!
In the early eighties SpeakerCraft saw the conflict between electronic technology and interior design and set 
out to address the problem. Since a speaker had to be present in a room in order to function, the key was to 
mount it in such a way so as to make it as discreet as possible. The result of this effort was the first in-wall speaker 
to be produced for residential applications.
Mounted flush in the wall, the speaker occupied no floor space and, because it could be painted, it became 
almost invisible. Utilizing high-quality drivers and the existing space inside the wall, these speakers were not only 
unobtrusive but they also outperformed many of their cabinet counterparts.
Lead The Way
A massive shift began to take place in the 
minds of anyone who enjoyed listening to 
music. Regardless of the room or the décor, 
these speakers would allow music to follow 
the listener throughout the home. Speakers 
could be installed just about anywhere 
and connected to electronics at a single 
location hidden behind cabinet doors or in a 
dedicated equipment closet. Music became 
a lifestyle choice instead of just a hobby.
But SpeakerCraft was only getting warmed 
up. Speakers in the wall got them up off the 
floor but even though they were more discreet 
they were still in the line-of-sight. So the next 
logical move was to install them in the ceiling. 
For this application a round speaker was a 
more desirable geometric shape and allowed 
the sound to project in a conical pattern in 
every direction. They even offered pivoting 
tweeters so critical high frequencies could 
be focused at the listening area making the 
experience even more enjoyable. However, 
SpeakerCraft engineers had yet another 
epiphany…
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