Cisco Cisco MXE 3000 (Media Experience Engine) Information Guide

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Customer Case Study 
Garner, multimedia developer.” I select the dates, times, and display locations, and the content 
appears on the right screens at the right time.” When the college recently received a visit from 
foreign dignitaries, Garner set up a special welcome message to appear on each campus when 
they arrived, as well as in the college president’s office during a private meeting. 
Business Results 
Richer Campus Communications 
Students, faculty, and staff can hardly miss 
upcoming events because the digital signs are 
everywhere. Recently, the college planetarium 
submitted a full-motion video from NASA to promote 
its ongoing shows. Disney has submitted video 
content to recruit students for summer work 
opportunities. The Red Cross, American Cancer 
Society, and other national organizations have 
teamed with the college to recruit volunteers and 
solicit support. The college’s theater department 
advertises upcoming performances on three 
separate monitors placed throughout the building. 
Soon live video from college regents’ meetings and 
special events will play on select screens throughout 
the campuses. Ongoing communications like these 
help students feel more engaged and make the most 
of college opportunities. “People appreciate knowing 
what’s happening around campus, and we’ve heard 
nothing but positive comments about the Cisco 
system,” says Garner. 
Enhanced Emergency Response 
Campus safety ranks as a top priority for CSN, and the Cisco Digital Media System enables timely 
emergency communications. The IT group authorized three campus administrators to create and 
publish emergency messages. They just log in on a secure webpage, type the message, and 
indicate whether it should be published on all screens or at select campus locations. “After a police 
emergency near campus, we immediately published an alert message that explained the event and 
the actions that we were taking,” says Garner. “This helped us avoid panic. We provided updates 
as we received them and continued displaying the messages until the emergency was resolved.”  
Easy Management with No Additional Overhead 
The system requires very little ongoing management. “The Cisco network and Digital Media 
System are both reliable, which means we don’t have to spend a lot of time troubleshooting,” Feudi 
says. The IT group already had the skills to operate Cisco network equipment and needed no 
additional training to operate the Cisco Digital Media Manager. 
Reduced Energy and Paper Costs 
 
The screens used in a previous digital signage deployment could never be turned off. The new flat-
panel displays used with the Cisco solution can be turned on and off automatically over the 
network, which is saving an estimated 30 percent annually in electricity, extending the life of the 
displays, and helping the college conserve energy. In addition, by reducing the need for posters to 
© 2008 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information. 
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