Snom 720 2794 Leaflet

The snom 720 phone addresses of-
fice users that require excellent audio 
and a large number of programmable 
PBX-style keys. It combines a state-
of-the-art hardware with the proven 
snom SIP software.

The new audio subsystem was de-
signed for excellent performance in 
office environments. It supports a 
large range of codecs, wideband au-
dio, handset and hands-free operation 
according to TIA-920 standard. The 
specially designed grips which hold 
and release the receiver compliment 
overall user-friendliness by eliminating 
the noise normally associated with lift-
ing and replacing the receiver.

For network connectivity, the 
snom  720 comes with two Gigabit 
Ethernet ports, one of them suitable 
for Power over Ethernet. The Ether-
net ports are connected to an inter-
nal switch that is capable of VLAN 
tagging, so that an external PC can 
reside in a different VLAN than the 
phone. A USB type A connector can 
be used to expand the functionality of 
the snom 720. An optional USB stick 

can be used to connect the phone 
over Wireless LAN or enable Blue-
tooth headsets.

The 4-line B/W display displays call-
er-ID and other call-related informa-
tion. Its fully graphic capability makes 
it possible to show international char-
acters and render content generated 
from the built-in mini-browser.

Three rows of general-purpose keys 
with 18 two-color LEDs can be 
used to implement functions known 
from traditional PBX systems. Exam-
ples include speed dial, busy lamp 
field (BLF), shared line appearances 
(SLA), call forwarding, door opening, 
and many more features depending 
on the PBX system used.

The new foot stand allows two po-
sitions for the device (28° and 46° 
angle). It can be setup and changed 
easily without tools. The snom 720 
comes in a dark grey color that fits the 
typical office dress code and makes 
usage traces less obvious than lighter 
colors.

Like all snom desktop phones, the 
snom 720 comes with software that 
has been used in many installations 
over the last decade. Configuration 
can be done manually through the 
built-in web server or through auto-
matic provisioning. There are exten-
sive management and reporting tools 
available, such as RTCP-XR or PCAP. 
Customization can be done in various 
ways, such as the snom mini-browser 
protocol.

The phones come with a preinstalled 
certificate signed by the snom cer-
tificate authority which makes it pos-
sible to securely provision the phone 
without manual interaction. In addition 
to the traditional provisioning mecha-
nisms, it comes with TR-069/TR-111 
for easy deployment in carrier environ-
ments.

All in all, the snom 720 raises the 
bar for VoIP phones in its class both 
in terms of voice quality, available fea-
tures and day-to-day usability. 

 IP phone

Pure functionality