HP LaserJet P3005n Printer Q7814A#401 Leaflet

Product codes
Q7814A#401
Page of 2
Management by accident
Before Captiva opted for HP, the company's IT
infrastructure was an assortment of printers, scanners,
copiers and fax machines from different
manufacturers, which had been amassed over the
years. “Because our company is relatively small, we
cannot employ a maintenance and administration
specialist,” says Meyer. “The work was done by our
staff here and there - with results to match.” As an
example, the managing director cites instances
where copiers or fax machines and printers suddenly
stopped working and no toner cartridges had been
ordered. “We got to a point where we couldn't cope
with these problems any more. We need to
communicate with our customers quickly,
comprehensively and clearly. Transmitting photos
plays an important role.”
Colour as a deciding factor
The first consequence of the consolidation process
was the replacement of conventional colour copiers
and scanners with a multifunction product and a
colour laser printer. This provides excellent
resolution for all input and output tasks and at the
same time offers crucial added value. “Our HP
CM4730MFP works completely independently
when, for example, sending product photos as an
email attachment. Before, we had to scan the
photo into the PC, format it and then send it by
email. Now we can do the same thing in just two
or three steps,” explains Meyer.  The same is also
true for the reverse process, and a photo can be
received and printed on paper more efficiently.
And that is not all: “If we get offers for the
purchase of stock, we need to make decisions
quickly. This would be a risky business without
excellent quality colour pictures showing even the
tiniest details. We are now on the safe side and
moving over to HP systems means we are often that
decisive step ahead of our competitors,” adds
Meyer.
A handle on costs
Thanks to the administration of the HP system using
the HP Web Jetadmin browser interface, the
managing director believes that maintenance of the
equipment is now easier too. “We don't have to
worry about ordering more toner anymore, HP Web
Jetadmin does it automatically by sending an e-mail
to our HP partner, Nösse Datentechnik GmbH,”
comments Meyer.  It is also an advantage that they
are only charged for the actual toner used. “Our HP
Smart Printing Services contract makes the cost of
consumables transparent and it is considerably more
cost-effective than conventional billing models. We
have the latest technology, and our costs are
predictable. This is decisive, at the end of the day!”
concludes Meyer.
To learn more, visit www.hp.com
© 2009 Hewlett-Packard Development Company, L.P. The information contained herein is subject to change
without notice. The only warranties for HP products and services are set forth in the express warranty statements
accompanying such products and services. Nothing herein should be construed as constituting an additional
warranty. HP shall not be liable for technical or editorial errors or omissions contained herein.
4AA3-0343EEW, November 2009
Customer
solution at 
a glance
Primary hardware
• 3 x HP LaserJet P2015DN
• 1 x HP LaserJet CM4730MFP
• 1 x HP Color LaserJet CP2025N
• 1 x HP LaserJet P3005N
Primary software
• HP Web Jetadmin
• HP Universal Printer Drivers
(UPD)
HP services
• Smart Printing Services