Cisco Cisco UCS C210 M1 General-Purpose Rack-Mount Server Guía De Información
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Leading women’s retailer Talbots has a long history of multichannel sales,
launching its direct mail business only a year after opening its first store.
Today, Talbots has nearly 500 stores across the United States and Canada,
with catalogs and a website extending to audiences worldwide.
launching its direct mail business only a year after opening its first store.
Today, Talbots has nearly 500 stores across the United States and Canada,
with catalogs and a website extending to audiences worldwide.
“We have many different ways that customers can engage with associates:
live web chat, email, call centers, social media, or in stores,” says Wes Powell,
vice president of Customer Service at Talbots. “Each channel offers unique
challenges, where previously customer connections were more disparate, today,
every channel touch point is just one more way to consistently experience
our brand.”
live web chat, email, call centers, social media, or in stores,” says Wes Powell,
vice president of Customer Service at Talbots. “Each channel offers unique
challenges, where previously customer connections were more disparate, today,
every channel touch point is just one more way to consistently experience
our brand.”
Talbots wanted to provide customers with consistently meaningful interactions,
even as the customer shifts the conversation to different channels. The company
needed a central way to share customer information and manage support across
all channels, including in-house and outsourced call centers.
even as the customer shifts the conversation to different channels. The company
needed a central way to share customer information and manage support across
all channels, including in-house and outsourced call centers.
Talbots uses collaboration to bring customer care
channels under one umbrella to provide an easy-
to-use consumer experience across any channel.
“
By connecting more effectively with customers, we can build
loyalty and enduring relationships.
loyalty and enduring relationships.
”
- Wes Powell, Vice President, Customer Service, Talbots
Consumers are reached by retailers through many channels. Each channel
must provide consistent service and quality, from any place at any time.
must provide consistent service and quality, from any place at any time.
Size: 8,700 Employees
Location: Boston, Massachusetts
Industry: Retail
• Enhance customer experience with easy-to-use
and consistent care across channels
• Improve visibility across multiple support
channels
• Maximize workforce skills
Challenges