Campingaz Sun Force Advantage Deluxe 202565 Manual De Usuario
Los códigos de productos
202565
First we caught dinner...
3 Barbeque
30 Garden and DIY
40 Stoves and lanterns
Brand toolkit
We aim to give you even more
support than before, so you have
the tools to present, describe and
display Campingaz products to
maximum effect. So we’re
developing a new brand toolkit
which contains a core set of
visual brand elements as well as
individual product messaging.
These can be quickly and easily
combined by our Sales Team into
posters, comms cubes, totems,
shelf-stoppers, PVC banners
– whatever you need.
support than before, so you have
the tools to present, describe and
display Campingaz products to
maximum effect. So we’re
developing a new brand toolkit
which contains a core set of
visual brand elements as well as
individual product messaging.
These can be quickly and easily
combined by our Sales Team into
posters, comms cubes, totems,
shelf-stoppers, PVC banners
– whatever you need.
Our overall aim is transparency.
The more you understand, the
better you can communicate with
customers. And the benefi t to our
customers is clear: they’re given
the information they need to make
better informed decisions.
The more you understand, the
better you can communicate with
customers. And the benefi t to our
customers is clear: they’re given
the information they need to make
better informed decisions.
More attractive
sales displays
We want our customers to be able
to fi nd the products they’re after
immediately – so we’re creating
clearer, more distinctive sales
displays. Once more the aim is to
make things more straightforward
and minimise delays and
confusion. A whole range of
fl exible communications solutions
will be possible using the brand
toolkit, which we can personalise
for key retailers.
to fi nd the products they’re after
immediately – so we’re creating
clearer, more distinctive sales
displays. Once more the aim is to
make things more straightforward
and minimise delays and
confusion. A whole range of
fl exible communications solutions
will be possible using the brand
toolkit, which we can personalise
for key retailers.
Powerful
advertising and
sales promotions
Our new brand toolkit will
provide the creative basis for
a consistent and powerful
advertising approach.
provide the creative basis for
a consistent and powerful
advertising approach.
Better
packaging
We’re improving and enhancing
our packaging designs so
customers can make the right
choices immediately, as well as
understanding the ethos and spirit
of the Campingaz
our packaging designs so
customers can make the right
choices immediately, as well as
understanding the ethos and spirit
of the Campingaz
®
brand – with
inspiring photography showing
what the product is for, key
features, and clear instructions.
what the product is for, key
features, and clear instructions.
A new
extranet
You’ll also benefi t from our new
trade extranet site, a central
information resource which we’re
aiming to launch in 2010. It will
provide the latest product information
and lots of resources such as
images and presentations, as well
as product presentations, product
specifi cations and instructions.
trade extranet site, a central
information resource which we’re
aiming to launch in 2010. It will
provide the latest product information
and lots of resources such as
images and presentations, as well
as product presentations, product
specifi cations and instructions.
The right tools for retail
You’ll be seeing some improvements coming through in 2010,
as we work to make sure we’re consistent in our aims and our
messages, and how we present the brand. We want to be as
clear and open as possible about the purpose and benefi ts of
our products, and any new developments we’re working on.
Overall, our aim is to present a consistent brand – that of
a respected and innovative outdoors equipment supplier.
Trade support
Toolkit
2010
There are 3 main fonts, DIN,
Buds Hand and Helvetica Neue.
2. Typography
Use this as a guide. If necessary you can use alternative weights,
as long as it’s in keeping with the look and feel of the piece.
Tips
• On large headings, reduce the
tracking (eg. -20pt).
• Keep the leading on headings
and large introduction copy nice
and tight (eg. 71 on 56pt or
18 on 20pt).
and tight (eg. 71 on 56pt or
18 on 20pt).
• On bodycopy keep leading at
a comfortable distance
(eg. 10 on 13pt).
(eg. 10 on 13pt).
• Use circular bullet points
where needed.
DIN Bold
For use with main headings, sub-headings,
introduction and pull-out copy.
introduction and pull-out copy.
DIN Regular
For all bodycopy.
Buds hand Regular
When you want to add a little comment or
remark in a more relaxed tone.
remark in a more relaxed tone.
Helvetica Neue (Bold, Roman, Medium and light)
For legal or technical information.
For legal or technical information.
ICE
COLD
ICE
ICE
When adding colour to headings choose
shades that complement the overall look
of the piece.
shades that complement the overall look
of the piece.
cool view
6. Photography
Imagery can be full bleed,
cropped or cut out.
Add a subtle drop shadow to
the base of product imagery.
the base of product imagery.
Lifestyle imagery should be
fresh and natural, conveying a
sense of having fun in the great
outdoors, and offer inspiring
stimulus to our audience.
fresh and natural, conveying a
sense of having fun in the great
outdoors, and offer inspiring
stimulus to our audience.
Fun in the sun
Red hot beach – ice cold lolly
Tips
• Where possible, use interesting
angles and crops.
Feature close ups are great
to reinforce the design and
build quality of our products.
to reinforce the design and
build quality of our products.