accpac hospitality industry Brochure
13888 Wireless Way
Suite 120
Richmond BC V6V 0A3
tel. 604-207-9480 I fax. 604-207-3620
Suite 120
Richmond BC V6V 0A3
tel. 604-207-9480 I fax. 604-207-3620
www.SageAccpac.com
©2009 Sage Software, Inc. All rights reserved. Sage, the Sage logos and the
Sage product and service names mentioned herein are registered trademarks or
trademarks of Sage Software, Inc. or its affiliated entities. All other trademarks are
the property of their respective owners.
09-19110a 00/09
Sage Accpac
I
Media and Hospitality Industries
SageCRM delivers a powerful, centralized solution to manage all
marketing, profiling, and sales activities, as well as call center contacts
and reporting. With SageCRM, media businesses can:
marketing, profiling, and sales activities, as well as call center contacts
and reporting. With SageCRM, media businesses can:
Boost revenue across publications by understanding spending
•
patterns
Deliver improved loyalty to reduce customer losses and drive
•
recurring revenues
Define target demographics in order to increase circulation
•
Execute electronic and direct mail campaigns and track them with
•
an integrated e-marketing solution
Conduct marketing campaign planning and budgeting to measure
•
every dollar spent
Set goals for new subscribers, revenue targets, and market share
•
Integrate across all publications to better profile and cross-sell
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publications and data
Leverage Computer Telephony Integration (CTI) so call center
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agents can handle and escalate calls quickly and efficiently
Increase the productivity of mobile sales forces
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Analyze costs per order, costs per campaign, and retention rates
•
Take Control with E-marketing
The key to dynamic permission-based e-marketing, and a “must-have”
to help you cost-effectively stay in touch with customers, prospects,
and partners is a fully integrated e-marketing solution. Many e-marketing
products allow you to automate the delivery of e-marketing, and trace
all the click-throughs and hits to your Web site. This allows more
personalized and targeted marketing to be driven asdesignated. True
real-time, automated marketing has arrived!
to help you cost-effectively stay in touch with customers, prospects,
and partners is a fully integrated e-marketing solution. Many e-marketing
products allow you to automate the delivery of e-marketing, and trace
all the click-throughs and hits to your Web site. This allows more
personalized and targeted marketing to be driven asdesignated. True
real-time, automated marketing has arrived!
Your business must maintain constant communication with your
stakeholders in order to survive. The secret is to know what to send
to whom and when. An e-marketing tool that automatically updates
your customers’ and prospects’ preferences and then delivers them
personalized content offers the biggest benefits.
stakeholders in order to survive. The secret is to know what to send
to whom and when. An e-marketing tool that automatically updates
your customers’ and prospects’ preferences and then delivers them
personalized content offers the biggest benefits.
If you are currently e-marketing and do not run an integrated solution
that understands “bounce” and “spam” management, e-profiling,
and landing page management, you need this product to help you
understand your customer before your competition does!
that understands “bounce” and “spam” management, e-profiling,
and landing page management, you need this product to help you
understand your customer before your competition does!
The six biggest benefits of SageCRM for
directmarketing include:
Lower costs—no printing and mailing fees
•
Higher response rates for e-mail campaigns
•
Rapid responses—Gartner suggests e-mail responses to be 14
•
times faster than direct mail
Campaigns can be created in a matter of days, not weeks
•
Communication is more frequent while behavior and interests are
•
continually surveyed and updated
About sage north America
Sage North America is part of The Sage Group plc, a leading global supplier of business management software and services. Sage North
America employs approximately 4,100 people and supports nearly 2.9 million small and medium-size business customers. The Sage
Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 14,500 people and supports 5.8 million
customers worldwide. For more information, please visit the Web site at www.sagenorthamerica.com.
America employs approximately 4,100 people and supports nearly 2.9 million small and medium-size business customers. The Sage
Group plc, formed in 1981, was floated on the London Stock Exchange in 1989 and now employs 14,500 people and supports 5.8 million
customers worldwide. For more information, please visit the Web site at www.sagenorthamerica.com.