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  Our World Matters
  Eco-Friendly Technology 
You can Rely on
Panasonic introduces a new standard in home appliances. Fresh-thinking design, clever features and user-
friendly technology – all engineered to standards you can rely on. Panasonic is renowned for producing some 
of the highest quality, most technologically advanced consumer electronics in the world. We have been  
applying this same know-how to home appliances for over fifty years in Japan, and now these energy-efficient,  
eco-friendly appliances are available here in Europe. Advanced energy-saving technologies, revolutionary 
design and the ultimate in convenience combine to bring a major upgrade to your kitchen.
 
Catlin Arctic Survey 
With the ‘eco ideas’ strategy, Panasonic is 
promoting environmental activities which contribute to preserving the world we 
live in. As a part of the Panasonic ‘eco ideas’ strategy in Europe, the company 
is sponsoring the Catlin Arctic Survey (CAS). The international collaboration 
between polar explorers and scientific bodies seeks to resolve one of the 
most important environmental questions of our time: How long will the Arctic 
Ocean’s sea ice cover remain a permanent feature of our planet? The Arctic is a 
global temperature regulator, with many delicately balanced relationships that 
have the potential to seriously amplify the impact of climate change around 
the world. Our support has been contributing to enable the CAS polar explorers 
to collect valuable scientific data about the real thickness of the ice and snow 
cover. Those data will help scientists to make precise analyses and predictions 
about the future development of the Arctic as one of the most sensitive regions 
in our world – especially with view to its unique ecosystems and species, such 
as polar bears.
 EcO IDEAs
 
Our commitment to the environment 
When it comes to being environmentally friendly, 
at Panasonic we approach the challenge differently by examining it in every aspect of our business. 
Unlike other companies, Panasonic controls every aspect of its product manufacture, from the 
design process to production. So not only do we design eco-friendly products, we produce them in a 
more environmentally friendly manner as well.
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