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Introducing the Project : 
TheBeerHouse
This chapter introduces the project that we’re going to develop in this book. I’ll explain the con-
cept behind the sample website that is the subject of this book, but as you read along you should 
keep in mind that this is a general-purpose, data-driven, content-based style of website that can 
easily be modifi ed to meet the needs of a myriad of real-world website requirements. Although 
we’ll use many of the older features of ASP.NET, the clear focus of this book is on showing you 
how to leverage the powerful new features of ASP.NET 3.5 SP1 such as ASP.NET AJAX, and the 
ADO.NET Entity Framework. I’ll also integrate some basic search engine optimization techniques 
and third-party services for social networking and SPAM fi ltering to make a much richer site. 
This book follows a “Problem–Design–Solution” approach in each chapter: the Problem section 
explains the business requirements for the module designed in that chapter; the Design section is 
used to develop the roadmap for meeting those requirements, and the Solution section is where 
we write the code to implement our design. This is unlike traditional computer books because the 
focus is not on teaching basic concepts but rather on showing you how to apply your knowledge 
to solve real-world business problems.
If you are new to ASP.NET, this is perhaps not the best book to start with, but if you’re generally 
familiar with the basic concepts of web development and ASP.NET (any version of ASP.NET), 
you’re ready to put that knowledge to use, and perhaps you want to learn about the new features 
in ASP.NET 3.5 SP1. Then, fasten your seat belt!
TheBeerHouse was originally created by Marco to serve as an online presence for a local pub in 
his hometown of Bologna, Italy. It was meant to serve as a way to reach out to the pub’s mostly 
young clientele. This is still the primary goal of the site, but as technology matures, so does the 
average user’s expectations of a site. The success of the site has driven website traffi c and demand 
for TheBeerHouse merchandise much higher. This demand means a new site is needed to help 
extend the brand and the sharing of information with patrons. It also provides an opportunity to 
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