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SAMSUNG

Since day one, Samsung Electronics has committed itself to becoming a leader in every facet of its market 

initiatives. The result is the growth of a brand that’s synonymous with impeccable standards, high quality products,

and an unwavering dedication to the customer. Through continuous creativity and the development of highly

innovative products, Samsung has captured the hearts and minds of customers worldwide, which will propel our

company and our brand well into the future.

In the Digital era, products are being distinguished by their

brand in addition to their functions or quality. In 1999 Samsung

Electronics has implemented its global brand communication

strategy. Since then, based on the research conducted by

Interbrand INC., USA, Samsung Electronics has become one of

the fastest growing brands equities from 6.4 billion USD (2001)

to over 17.7 billion USD (2008) and is now ranked 21st on

Interbrand's Top100 Global Brand List.

Samsung has increased its value by emphasizing technology as

a life innovator. Samsung will remain close to the customer

through its technologies contributing to a higher quality of life.

Samsung's thrust on Product Innovation and R&D has given the company a competitive edge in the marketplace. With an 

investment of over USD 4.59 billion, Samsung operates 16 R&D centers worldwide and employs 27,000 researchers of which

2,500 hold a Ph. D. As a result, Samsung has already applied for 1600 patents in the USA. The focus of the R&D center is to

customize electronics products to meet the Specific needs of consumers in that region. Samsung R&D Centers are helping the

company to continuously innovate and introduce products customized for today’s global market. 

6 Global Operation Centers

10 Global Headquarters

Europe

Stuttgart

CIS

Milano

ME Asia Africa

India

SW Asia

SE Asia

Delhi

China

Korea

Shanghai

Japan

Los Angeles

Mexico

US

Chicago

Latin America

Malaysia

Thailand

London

7 Design Centers

5 HA R&D Centers

2009 SAMSUNG Free Joint Multi Air Conditioner