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T i V o   P r i v a c y   P o l i c y

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If you affirmatively elect to use the Online Scheduling feature of the 
TiVo Plus service, TiVo will collect the Personally Identifiable 
Viewing Information associated with fulfillment of your individual 
request(s). Use of the Online Scheduling feature, however, does not 
change your privacy preferences with respect to viewing choices 
made in the privacy of your household. NOTE: If your TiVo DVR is 
receiving the TiVo Basic service, you may use the Online Scheduling 
feature on that TiVo DVR.

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TiVo intends to make available new services in the future. These 
services will be governed by the privacy policies of the respective 
service providers.

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NOTE TO TIVO BASIC SERVICE CUSTOMERS: If your TiVo 
DVR is receiving the TiVo Basic service, you may not (i) be able to 
opt out of our collection of Anonymous Viewing Information and 
Diagnostic Information from that TiVo DVR, (ii) opt out of your 
receipt of communications we send you in the event you provide us 
with Contact Information (though you are not required to provide us 
with any Contact Information as to that TiVo DVR), or (iii) be able 
to change your privacy preferences to allow TiVo to collect 
Personally Identifiable Viewing Information from that TiVo DVR.

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NOTE TO CUSTOMERS WITH MORE THAN ONE TIVO DVR: 
Generally, TiVo will cause all of all the TiVo DVRs on your account 
receiving the TiVo Plus service to have the same “opt” status. See 
Sec. 2.9 of the Privacy Policy for further details.

Please read this Privacy Policy carefully. It provides important 
information on how your privacy is protected when using the TiVo 
service.

In order to provide you with a better, more satisfying television 
experience, TiVo Inc. (“TiVo”) collects and uses certain types of 
information, as described in this Privacy Policy. The User Information 

(defined below) you provide to the TiVo Digital Video Recorder 
(referred to in this Privacy Policy as your “TiVo DVR”) in your house 
and to us at TiVo enables your TiVo DVR to select programs you want it 
to record and, if you are TiVo Plus service user, to suggest programs you 
might enjoy.

By using your TiVo DVR and the TiVo service, you consent to the 
provisions of this Privacy Policy including the privacy preferences set 
forth in Section 4.1. This Privacy Policy explains our commitments to 
your privacy in the following areas:

 In discussing the kind of 

information TiVo collects, it is important to distinguish between 
anonymous information and other information that specifically 
identifies you or your household. Too often, people refer to “personal 
information” or “personally identifiable information” without really 
making clear what they mean. TiVo has developed the following 
definitions to help clarify this important issue. We use “User 
Information” as a general term that refers to any information relating 
to you or your use of the TiVo service. The following are more 
specific types of User Information.

 means information about you and your 

TiVo DVR, including your Contact Information (defined below) and 
other information linked to your Contact Information such as the 
model and Service Number of your TiVo DVR, your ZIP code, 
software version used, your TV programming source (cable, satellite 
or an antenna), the type of cable hook-up (digital or analog) and level 
of TiVo service (TiVo Basic, TiVo Plus, premium services, etc.), 
privacy preferences, and the cable or satellite box model that you use. 
You provide us with this information when (a) you set up your TiVo 
DVR with TiVo Basic service or (b) when you register as a user of 
the TiVo Plus service. This Service Information (defined below) is 
sent to TiVo on an ongoing basis to enable TiVo to provide the TiVo