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Challenge
In March of 2010, nine real estate firms joined forces to form Cassidy Turley. Today, 
the company earns more than US$22 billion in revenue and is a leading provider 
of commercial real estate services for owners, investors, and occupiers. Based 
in St. Louis, Missouri, Cassidy Turley has more than 3500 employees in over 60 
offices throughout the United States and manages over 450 million square feet of 
space. The firm was recognized by the International Association of Outsourcing 
Professionals (IAOP) as one of the top 75 “Leader” companies on its 2012 Global 
Outsourcing 100 service providers list.
As the company began to evolve shortly after its launch, Cassidy Turley created 
a five-year plus technology vision, which included replacing older, legacy servers 
that came from its original companies and subsequent acquisitions. “We have 
office locations all over the country, and we continue to grow,” says Steve Deal, 
senior network engineer at Cassidy Turley. “To improve performance, scalability, 
and reliability of our data center, our goal was to consolidate and build a private 
cloud.” The vision also included upgrading telephone and voicemail systems with a 
single integrated interface, a call center management solution that provided instant 
messaging, and integrated audio/video/web conferencing.
Deal and senior network engineer Tom Kriegermeier were responsible for the design 
and execution of the plan. “We inventoried the equipment from all the companies 
and knew we had to reduce the huge footprint of hardware from various vendors. 
We also had a bandwidth bottleneck that caused latency issues,” says Kriegermeier. 
The latency was apparent on Microsoft Exchange 2007, and with a planned upgrade 
to Exchange 2010 as well as to PeopleSoft ERP, the team knew performance would 
be a challenge.
1 © 2012 Cisco and/or its affiliates. All rights reserved.
Executive Summary
Customer Name: 
Cassidy Turley
Industry:
 Real Estate
Location: 
St. Louis, Missouri
Number of Employees:
 3500
Challenge:
• Standardize legacy data center 
equipment from nine initial companies 
and several acquisitions
• Eliminate latency experienced with 
business-critical applications
• Enhance performance, scalability, 
and reliability of data center through 
consolidation  
Solution:
• Cisco Unified Computing System 
(UCS) supports VMware server 
virtualization
• Cisco Nexus 5000 Series Switches 
enable 10-Gigabit connectivity and 
simplify provisioning 
• Cisco collaboration solutions boost 
communication, easing load on 
Microsoft Exchange
Results:
• Consolidated equipment from several 
locations into a single Cisco UCS-
based data center
• Improved application performance by 
100 percent 
• Reduced costs by 75 percent by 
saving on hardware, power, cooling, 
and heating expenses
Customer Case Study
Real Estate Services Provider 
Simplifies Data Center