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EXECUTIVE SUMMARY
Customer Case Study
Business Challenge  
 
The banking industry represents a dynamic operating landscape where change is 
inevitable and competition is keen. To remain competitive, major financial institutions like 
PT. Bank Rakyat Indonesia (BRI) are constantly seeking out new markets to serve.
In particular, the rural market of Indonesia has been a growth area for BRI, and 
a niche which it has served successfully over the years. To sustain its market 
position here, BRI plans to offer micro banking services to consumers and extend 
banking support for mid-sized businesses in an effort to contribute to the growth of 
Indonesia’s rural economy. 
However, BRI was facing obstacles which prevented it from accelerating its 
business expansion to rural markets. Firstly, scaling up its legacy IT infrastructure 
would require significant cost, since it was still running on a compartmentalized 
data center structure. Poor utilization of computing and storage resources, 
combined with IT silos also translated into longer lead times in deploying the IT 
infrastructure necessary to deliver new applications and services quickly. 
BRI therefore needed solutions that will not only enable it to scale its IT infrastructure 
to meet business needs rapidly and cost efficiently but also to achieve a “Green Data 
Center” and the associated energy efficiencies. “We realized that our data center model 
required a rethink and went about to search for a technology partner with a strong vision 
that could guide us in our transition to a new model,” Mr. Toto Widjonarto, Data Center 
Deputy Manager, Bank Rakyat Indonesia.  
© 2013 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information 
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Customer Name:
 PT. Bank Rakyat  
Indonesia   
Industry:
 Financial Industry/Banking
Location:
 Indonesia, Jakarta
Challenge
• Keen competition in targeted markets 
• Data center services need to be aligned 
with business expansion  
• Optimize data center operations  
Solution
Cisco
®
 Unified Data Center Architecture 
Results
• Expected 35 percent reduction in 
operating costs
• Simplified data center management
• Scalable and flexible data center 
infrastructure
• IT-enabled business agility