Yamaha ERG121C Benutzerhandbuch

Centered around Yamaha Artist Services Hollywood (YASH) in Los Angeles, 

California, we gather the best minds in their fi elds – from professional 

musicians and engineers to specialists in woods, fi nishes, pickups and 

hardware design to research, plan, develop concepts, build prototypes, 

play, evaluate, repeat and refi ne until everything is just right. This is 

Yamaha Guitar Development. 

Yamaha Music Craft is a special facility located at Yamaha’s corporate headquarters in Hamamatsu, Japan. 

Assembled here is a team of world-class luthiers and master craftsmen whose purpose is to create the best 

instruments available today.

Guitar production here absolutely depends on the craftsman’s senses. From wood selection to fi nal inspection, 

each stage in the process involves the highly refi ned skills of our experienced luthiers. Machines and leading-

edge technologies do play a vital role here, but in perfect harmony with craft guitar-building – there is no 

substitute for the skills and sensitivity of our master luthiers.

It is here that all of Yamaha’s high-end guitars are brought into being through a  union of modern technologies 

like A.R.E. and I.R.A., that only a company like Yamaha are capable of developing, and the high level of 

craftsmanship and traditional skills that our master craftsmen possess.

Located in the heart of LA’s music scene, Yamaha Artist 

Services Hollywood, or YASH, is a state-of-the-art research 

and development centre and home to the Yamaha Guitar 

Custom Shop.

The shop is run by a special team of top guitar designers 

and craftsmen, working with artists to design and create 

innovative instruments and features utilizing YASH’s wood 

and metal shops, electronics lab, and recording facilities.

Artist feedback plays a crucial role in our approach to guitar 

design and particularly at YASH, it is the most meaningful 

and effective way to refi ne our instruments.

Many of Yamaha’s guitars are initially conceived, developed, 

tested and brought to life here by the YASH team.

yash

3

ymc

4