Hario Glass SCA-5 Benutzerhandbuch

FIRST WAVE

1930 s to 1960 s

1

2

SECOND WAVE

1960 s to 1990 s.

3

THIRD WAVE

1990 s to now.

New generation of specialty coffee: coffee progressed to next stage like wine.

Coffee is no longer a bulk produced item. Rather, coffee is blossoming as being an refined article of taste. Coffee has evolved to meet 

the refined demands of a matured market.

 

CUP OF 
EXCELLENCE

+ purity
    clarity
-  dirty
   earthy
   moldy 

+ creamy 
    buttery
    round 
    smooth
 -  astringent  ,  rough 
    waterly , gritty

+ fruity
    smoky
    floral
    spicy
 -  vegetal , grassy
     woody , peas

+ sweet 
    clean disappearing
    pleasantly lingering
 -  bitter 
    harsh
    dirty , metallic

+ lively  ,  crisp
    refined
    firm
-   sharp , dull
    hard
    thin

Clean Cup 

+ ripened
    honey
    caramel
-   green
    undeveloped
    closed

Sweetness 

Acidity

Flavor

Mouthfeel

Aftertaste

+ complexity 
    dimension 
    uniformity
    richness
 -  simplistic , boring
    do not like

Overrall 

+ harmony 
    equilibrium
    stable-consistent from hot to cold
 -  hollow 
    excessive
    aggressive , inconsistent change   

Balance

Long distance distribution of roasted coffee became 

feasible with the development of vacuum packaging, 

which led to bulk production and mass consumption 

of coffee. Large corporations, such as Folgers and 

General Foods, expanded their sales worldwide. At the 

time, cheap price was of primary concern and taste or 

quality were took the backseat. In this way, coffee 

consumption spread among the homes and offices 

worldwide.

Some of the coffee  roasters, who no longer could 

tolerate the marketing by large corporation in which 

taste or quality had to take the backseat, became 

independent and started to market their own 

b u s i n e s s .   S p e c i a l t y   c o ff e e   g r a d u a l l y   g a i n e d  

recognition among coffee lovers with discerned taste, 

w h i c h   e n s u e d   t o   a   g l o b a l   b o o m   o f   c o ff e e  

consumption as culminated in the global operation of 

Starbucks Coffee.