Sony Ericsson T312 Benutzerhandbuch

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White Paper
 
 
T310/T312
16
January 2003
song, TV show promotions, music artist 
promotions, lottery results, food and drinks 
pictures and recipes, mood-related pictures.
Corporate
Flight schedules, pre installed corporate logos, 
map snippets and travel info, company branded 
icons and ring signals, corporate e-mail 
notifications, affinity programmes where 
companies notify customers of product updates 
etc, banks notifying customers about new services 
and interest rates, call centres providing answers to 
questions about a product, vehicle positioning 
combining EMS with Global Positioning System 
(GPS) position information, job dispatch with 
delivery addresses for sales or courier package 
delivery, using EMS in a retail environment for 
credit card authorization, remote monitoring of 
machines for service and maintenance purposes.
Using Web, WAP And SMS for download
Already today services exist on the Internet where 
users can create melodies, and view icons and 
pictures, subscribe to entertainment and 
informations services. These may develop further 
in the future to support access via PC over the 
Internet, from the phone using WAP and even with 
an SMS request interface.
The diagram shows a model over the possibilities with Enhanced Messaging Service:
- When the Operator/Service provider enables EMS in the network, users will enjoy adding life to 
messages with sounds, melodies, pictures and formatted text.
- New ranges of Content/Application aggregators on the operator network or the Internet can pro-
vide EMS contents and services to the users over SMS.
- Content Creators/providers can see a new demand for creative contents. Also, promotional activi-
ties from movie companies, record labels etc can provide ring signals, movie snapshots etc.
The added value in SMS messaging will create new revenue which can be shared between the net-
work operators, the application aggregators and the content providers.