Zebra LP 2844-Z Release Note

 

FOR IMMEDIATE RELEASE 
 
 
CONTACT:  

Michelle Meek 
+1 312 873 3424 

  

Vernon Hills, Ill., January 8, 2007—Zebra Technologies Corporation (NASDAQ: 

ZBRA), a global leader in on-demand printing solutions for business improvement, today 

announced that Auto-Star Compusystems has certified the Zebra LP 2844-Z and S4M thermal 

bar code printers for deployment in the company’s Star-Plus software solution.  Auto-Star’s 

richly featured point of sale (POS) and retail management application suite is designed to 

meet the information needs of small to midsize pharmacies, grocery stores and general retail 

outlets.  The Zebra QL 320 Mobile printer is already certified for use in the Star-Plus system. 

According to Ivan Long, Auto-Star’s director of operations, “We developed Star-Plus to 

meet the demands of small and midmarket retailers for an information technology solution 

that enables them to compete successfully against large chains by reducing operating costs 

while improving operational efficiency and ensuring fast, accurate data flow.  Zebra bar code 

printers are the logical choice because of the company’s long history as the market leader in 

retail bar code technology.” 

“Zebra is excited to have its bar code printers play such a key role in Auto-Star’s Star-

Plus solution,” says Paul Vogt, Zebra’s director of industry marketing  “As many of our retail 

customers will attest, our on-demand thermal printers have proven to be highly reliable 

‘workhorses’ throughout their store operations.”   

Zebra direct thermal printers can be deployed for use in backroom operations such as 

shipping, receiving and inventory management, as well as for in-store POS activities, where 

wireless handheld units and printers can print shelf labels on-the-fly while shelves are 

replenished.       

 

 

 

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