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NEVER
GET C
AUGH
T LOO
KING B
ACK
C RE::
:
:
The Fut
ure of W
SG&T:
Taking O
lde, Ma
king Th
em New
s...wort
hy
T
he syne
rgy of O
lde and W
SG&T h
as
stood as a p
owerful p
artnersh
ip for
decades
, having e
arned su
ccess fo
r
both inve
stors an
d consu
mers ali
ke. Up to
now, the a
lliance h
as cultiv
ated a c
lear visio
n
for mark
et future
s, object
ives and p
riorities;
enhance
d resear
ch & deve
lopment e
fforts
between l
ike-mind
ed corpo
rations; i
ntroduce
d
a numbe
r of new p
roblem-s
olving pr
ocesses
to the m
arketpla
ce; and, o
verall, gr
eatly
accelera
ted the e
volution o
f the ind
ustry.
Howeve
r, as eco
nomical
ly vital a
s the Ol
de
compon
ent has b
een to W
SG&T’s o
verall
success
, the ma
nageme
nt team’
s focus h
as
drifted, a
llowing O
lde to fa
ll to way
side...
a gradua
l coast f
rom the i
ndustry’
s fast la
ne to its s
houlder h
as left O
lde with t
he
percepti
on of be
ing, well — o
ld. Havin
g recogn
ized the
ir misste
p, the dy
namic d
uo
of Susan W
ilke and M
artin Str
aub are c
onfrontin
g the re
surrectio
n of Old
e head-o
n,
launchin
g a mult
i-faceted c
ampaign a
imed at r
estoring t
he credi
bility, res
pect and
leadersh
ip positio
n once h
eld by th
eir value
d partne
r to, onc
e again, m
ake them
newswo
rthy with
in comm
ercial cir
cles.
WSG&T o
perates o
ver 875 f
acilities w
orldwide
, employ
ing well b
eyond 1
50,000
people i
n well-p
aying job
s. Of this v
ast work
force, W
ilke and S
traub re
adily adm
it that
their loy
al team a
t Olde is a
mong th
e most p
roductive
, efficien
t and tec
hnologic
ally
savvy. F
or exam
ple, it wa
s the R&
D group a
t Olde th
at spawn
ed the re
volutiona
ry
counter-
sequenc
e approa
ch to co
mponen
t genera
tion — a l
eap forw
ard that w
ill
have com
petitors s
cramblin
g to kee
p up for ye
ars to co
me. Prev
iously va
lued sol
ely
for its m
anufactu
ring cap
abilities, O
lde has c
ome to f
orm the b
ackbone o
f WSG&
T’s
forward-
thinking b
usiness d
evelopm
ent effo
rts, secu
ring bett
er than 1
40 pate
nts in
the last 3
6 month
s. Overa
ll, the th
inkers a
t Olde a
ccount f
or 63% o
f the tot
al numb
er
of paten
ts stemm
ing from W
SG&T c
orporate
, includin
g such i
nnovatio
ns as:
•
Thermo
-ceramic r
ecycling o
f spent f
uel com
ponents
, which r
epresen
ts a 21%
savings i
n produc
tion cos
t over th
e previo
us pract
ice of m
anufactu
ring from s
crap.
•
Solar en
ergy as a m
eans of c
oil heati
ng — a p
ractice w
hich has n
ow been
mandate
d throug
hout the i
ndustry b
y the Of
fice of In
dustrial E
fficiency (
OIE).
•
Restori
ng the c
apacity o
f global s
hells to e
xtend th
eir lifesp
an to ma
tch that
of their su
rroundin
g hardw
are infra
structur
e.
These s
teps tow
ard the f
uture re
present i
mprovem
ents tha
t couldn
’t have b
een
conceive
d 10 yea
rs ago. B
eginning n
ext May
, WSG&
T will sp
onsor a s
eries of e
vents
aimed a
t increas
ing indu
stry awa
reness o
f the hap
penings a
t Olde. F
rom pod
casts
of onsite V
IP tours o
f the Old
e headq
uarters t
o new a
wards co
nceived b
y WSG&
T
to honor i
nnovatio
ns in the fi
eld, the c
ampaign p
romises t
o make a
n impac
t.
j
S.F.
7
Reason
s
to inves
t in
this ma
rket
NOW
Relucta
nt to inv
est? Ge
t off the s
idelines
!
As inves
tment a
nalyst P
aul Nels e
xplains,
there are a
t least 7 re
asons w
hy:
1. Posit
ive econ
omic gr
owth.
The sign
s that m
iddle-cla
ss
econom
ics are o
n the ris
e aboun
d.
With a g
rowing s
ector of 1
1% —
represe
nting $1
7 billion t
his year —
we will c
ontinue t
o experi
ence po
sitive
growth t
hrougho
ut the th
ird and f
ourth
quarters a
nd well i
nto the c
oming y
ear.
2. Affor
dable b
onds.
The dom
estic bo
nd mark
et rema
ins
relativel
y more a
ffordabl
e than a
t
many ot
her rece
nt times
. And ra
tes
are expe
cted to c
ontinue d
ropping
as the C
entral B
ank low
ers intere
st
rates fo
llowing t
he trend
.
3. Lowe
r hardw
are pric
es.
As proc
essor pr
ices hav
e dropp
ed
significa
ntly to b
elow the b
enchma
rk
set earli
er this d
ecase, p
rices
of consu
mer goo
ds, powe
r and
construc
tion mat
erials are e
xpected
to follow s
uit.
4. Stron
g purch
asing p
ower.
The exc
hange o
f G447 — a
n 18%
climb fro
m last y
ear — w
ill fuel th
e
market’s e
xports a
nd give m
ore
purchas
ing pow
er to the e
nd user.
5. Enha
nced re
al estat
e.
After em
bracing t
he lesso
ns learn
ed
during t
he sprin
g, manu
facturer
s have
institute
d safe, re
liable sa
fety net
s.