Sony KDL-40S3000 Specification Guide

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KDL-40S3000
40" BRAVIA® S Series LCD TV
 
 
 
  
Key Features
16:9 HD Resolution Panel (1366x768)
BRAVIA Engine™  full digital video processor 
Live Color Creation featuring WCG-CCFL 
backlight
DMeX-ready with XMB GUI - Intuitive & 
Expandable
HD Inputs - HDMI™  (x2), YPbPr (x2), PC Input 
HDTV with ATSC™  Digital Tuner with QAM 
BRAVIA Engine™  full digital video processor 
Digital audio amplifier
16:9 HD Resolution Panel (1366x768)
Light sensor backlighting control
Key Technologies
BRAVIA Engine™  Full Digital Video Processor
 
BRAVIA® S-Series LCD televisions use Sony's BRAVIA Engine™  full digital video 
processor for crisp and clear images. Several special picture enhancement technologies are integrated into the processor to create 
better gradations with more detail, enhance contrast, and dynamically improve color performance.
> Digital Noise Reduction Circuits: Reduces block noise and mosquito noise by using pixel-level filtering to reproduce a clean and 
clear picture. And Motion Vector Noise Reduction reduces just the noise in the video signal for video further reducing unwanted noise 
and blur artifacts.
> Digital Contrast Enhancer circuit: Improves contrast by enhancing all areas from dark to bright in parallel with texture control 
providing a three dimensional picture.
> Color Reality signal processing enables the expression of all the colors of life in vivid detail for dark and bright scenes. Details in 
dark areas of the picture are there, just like they are supposed to be.
Live Color Creation (featuring WCG-CCFL)
 
Live Color Creation is a special Sony function that achieves precise, wide color 
reproduction using a combination of advanced chroma signal processing algorithms. A special wide color gamut backlight (WCG-
CCFL) iscoupled with Sony’s Live Color Creation circuitry. The benefit is clear blues, natural greens and overall vibrant colors in all 
scenes.
Xross Media Bar (XMB™ ) On-Screen Menu System
 
Xross Media Bar is Sony’s Emmy Award winning on-screen navigation that 
provides quick access to various set up functions and features. For instance selecting different types of media is made fun and easy by 
scrolling horizontally across icons until you find the type of media you are looking for. After selecting the media type, a list of its 
content appears as vertical thumbnails. Key set up menus and features work the same way. The main benefit of the XMB™  is that users 
can navigate through on-screen menus without taking their eyes off of their TV.
DMe Compatibility
 
DMe compatibility allows the connection and operation of a whole new category of products that is being 
developed by Sony (sold separately). The first of these products is the optional BRAVIA® Internet Video Link module.
BRAVIA® Theatre Sync™
 
BRAVIA® Theatre Sync™  reduces the hassle and time consuming job of powering up, changing the 
signal routing, and adjusting other functions to the simple push of one button. All you need to do is to connect BRAVIA® Theatre Sync™  
capable products to each other via one HDMI cable. The rest is easy. For instance, the One Push Play function activates by touching the 
play button on the remote and BRAVIA® Theatre Sync™  takes over from there. The BRAVIA® Home Theatre System and TV turn on. The 
DVD input on the BRAVIA® Theatre system and TV activates. The TV mutes. And finally the DVD plays. There are two other BRAVIA® 
Theatre Sync™  functions - One-Push Theatre Settings, which provides optimal picture and sound settings for movies and One-Push 
System Shut Down for turning off the entire home entertainment system.
BRAVIA® Internet Video Link
 
The first DMe product to be introduced to the market is the DMX-NV1 BRAVIA® Internet Video Link 
module (sold separately). The DMX-NV1 can stream available Internet video from select content providers directly to your TV with a 
broadband connection without the need for a PC.
S-Force™  Front Surround
 
S-Force™  Front Surround is a virtual surround sound experience made possible using just two front 
speakers —  in select BRAVIA models. To accomplish this, Sony spent several years studying how our ears work. By understanding 
exactly how we recognize the origin, direction, volume and timing differences in sound right and left ear, Sony was able to create 
complex audio processing that delivers dynamic virtual surround sound without the need to bounce sound off walls and back to the 
listener.
 
 
 
64x 10-BIT