Sony KDL-40XBR3 Specification Guide
KDL-40XBR3
BRAVIA® XBR® LCD Television
Key Features
16:9 Native 1080p Full HD Resoluton Panel (1920x1080)
7000:1 Dynamic Contrast Ratio (On-Screen CR 1700:1)
BRAVIA Engine™ PRO featuring DRC-MFv2.5
Live Color Creation featuring WCG-CCFL backlight
HD Inputs - HDMI™ 1080p (x3), YPbPr (x2), PC input
16:9 1080p HD Resolution Panel (1920 x 1080)
BRAVIA Engine™ PRO Video Processor
Live Color Creation System featuring WCG-CCFL backlight
ATSC Digital Tuner with unscrambled digital cable (QAM)
capability
capability
HDMI (High Definition Multimedia Interface) x3 (1080/60p)
Key Technologies
BRAVIA Engine™ PRO Full Digital Video Processor
Presenting the next evolution of the BRAVIA Engine™ PRO. Sony improved on
the great benefits of the BRAVIA Engine™ by adding a picture quality enhancement circuit called Digital Reality Creation Multi-function
v2.5. DRC-MFv2.5 now has the added ability to process interlace and progressive video signals and because it has twice the
processing power of previous DRC-MF circuits, it can do its processing and output them to 1080p. (1080p signals are not processed
through this DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital
artifacts that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source.
All of this helps define the reason why people want Sony TVs to begin with unparalleled picture quality.
v2.5. DRC-MFv2.5 now has the added ability to process interlace and progressive video signals and because it has twice the
processing power of previous DRC-MF circuits, it can do its processing and output them to 1080p. (1080p signals are not processed
through this DRC-MFv2.5.) Add to this the crisp details, outstanding contrast, eye popping colors, and dramatically reduced digital
artifacts that DRC-MF circuitry is known for. And the best part of all is that DRC-MFv2.5 is user adjustable according to the video source.
All of this helps define the reason why people want Sony TVs to begin with unparalleled picture quality.
Full HD 1080
There are a lot of ways to define high-definition but Sony Full HD means you’re getting the best resolution that high-
definition has to offer. With Sony HDTVs, Full HD 1080 means 1920 x 1080 pixels and 1080p video inputs. From a Blu-ray Disc™ player,
BRAVIA® LCD Television or SXRD™ Front Projector or Rear Projection Television -- your lifestyle demands the best in high-definition which
is why Sony puts its Full HD 1080 technology in more HD devices than any other manufacturer.
BRAVIA® LCD Television or SXRD™ Front Projector or Rear Projection Television -- your lifestyle demands the best in high-definition which
is why Sony puts its Full HD 1080 technology in more HD devices than any other manufacturer.
1920 x 1080 Panel Resolution
When it comes to high-definition TV the pinnacle of performance is achieved by using 1920 x 1080
display panels. And BRAVIA V-Series televisions have them. Full HD 1920 x 1080 panel resolution with over 2 million pixels (more than
twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-
ray disc™ player. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to
1080p for a picture so real it’s like you’re actually there.
twice that of 720p HDTV) is exactly what you need to reproduce the 1080p content that can be delivered by our cutting edge 1080p Blu-
ray disc™ player. And working with BRAVIA Engine™ PRO everything from standard definition and high definition is upconverted to
1080p for a picture so real it’s like you’re actually there.
Live Color Creation System
Decades of television know how allow us to realize that an LCD TV is more than just the panel; it’s
actually a system. Uncompromised picture quality starts with combining carefully chosen components and circuits to optimize system
quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the
BRAVIA Engine™ PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color.
Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially
formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that
draw you right into the picture.
quality, among these are the color creation and processing functions. That’s what Live Color Creation is all about. It starts with the
BRAVIA Engine™ PRO video processing system, which enhances primary colors and corrects half-tone colors for natural overall color.
Next, a WCG-CCFL backlight using Sony’s phosphor formula delivers a specific spectrum of light designed to work with our specially
formulated color filters. The combination of these three components creates deep, deep blues and natural greens for overall colors that
draw you right into the picture.
HDMI™ and PC Connectivity
Designed for maximum versatility, Sony’s BRAVIA XBR-Series LCD TVs are equipped with a
comprehensive range of input interfaces. The HDMI (High-Definition Multimedia Interface) is the first industry-supported, uncompressed,
all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital
audio to provide matchless image and sound reproduction. BRAVIA XBR Series TVs include (3) HDMI 1080/60p inputs. The PC input
(HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA XBR-Series Digital TV as a computer
monitor.
all-digital audio/video interface. HDMI technology supports enhanced or High Definition video, together with multi-channel digital
audio to provide matchless image and sound reproduction. BRAVIA XBR Series TVs include (3) HDMI 1080/60p inputs. The PC input
(HD-15-pin) offers easy connection to your PC, allowing you to use your high resolution BRAVIA XBR-Series Digital TV as a computer
monitor.