Sony kdl-40xbr7 Specification Guide

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KDL-40XBR7
40" BRAVIA® XBR® Series LCD TV
 
 
 
  
Key Features
16:9 Full HD 1080p Resolution Panel 
(1920x1080)
Motionflow™  120Hz technology delivers natural 
motion
BRAVIA Engine 2 EX™  fully digital video 
processor
Advanced Contrast Enhancer circuit (ACE)
10-bit display panel
Live Color Creation™  technology 
x.v.Color™  technology 
Dynamic Video Noise Reduction adaptive 
technology
24p True Cinema™  capable 
DMex™  capable  
Digital Media Port
BRAVIA® Sync
DLNA® compliant
Key Technologies
16:9 Full HD 1080p Resolution Panel
 
16:9 Full HD 1080p resolution panel (1920 x 1080) accepts any 
HDTV signal and renders it with optimum resolution.
Motionflow™  120Hz technology
 
Motionflow™  120HZ technology doubles the frame rate to help 
remove judder in film sources, HD content, broadcast movies and primetime programming, creating 
smoother, more fluid motion that delivers a natural and realistic viewing experience.
BRAVIA Engine™  EX
 
The BRAVIA Engine™  EX fully digital video processor uses a collection of unique 
Sony® algorithms to significantly reduce noise, enhance overall image detail, and optimize contrast 
so every scene produces sharp, vibrant, life-like images.
Advanced Contrast Enhancer circuit (ACE)
 
Advanced Contrast Enhancer circuit (ACE) 
dynamically improves contrast, resulting in deep blacks in darker scenes without losing fine details in 
shadows and other dark areas of the picture.
Live Color Creation™  technology
 
Live Color Creation™  technology with WCG-CCFL backlight uses 
advanced chroma signal processing to widen the color reproduction range for overall more natural 
and vibrant colors.
x.v.Color™  technology
 
x.v.Color™  technology adopts the x.v.YCC international color standard to 
display nearly twice as many (1.8x) viewable colors than the existing RGB color standard.
Dynamic Video Noise Reduction
 
Dynamic Video Noise Reduction adaptive technology analyzes 
the motion, sharpness and brightness of each scene in real time to identify various types of noise 
and reduce unwanted artifacts without compromising the video signal.
24p True Cinema™  capable
 
24p True Cinema™  mode enables you to enjoy films at their 
intended 24 fps (frames per second) when viewed using a 24p capable output device, such as a 
Blu-ray Disc™  player.