Sony DSCW730 Specification Guide

Key Features

16.1 Megapixel Plus 8x Zoom

A powerful 16.1 megapixel CCD image sensor helps you capture gorgeous images with superb contrast and clarity down 

to the finest detail. With 16.1 megapixels, you can create stunning, photo-quality prints up to A3+ (13x19”) size, or crop 

your images and still come away with high resolution shots. The 8x zoom Carl Zeiss

®

 Vario Tessar lens helps you get much 

closer to your subjects.

Optical SteadyShot™ image Stabilization with 2-way Active Mode

Sony's Active Mode image stabilization gives you the freedom to shoot movies even while walking or running. 2-way 

Active Mode corrects for both vertical and horizontal motion.

720p MP4 HD Movie Mode

In 720p MP4 movie mode the camera shoots 1280 x 720 high definition movies at 30 fps.¹  Create high quality movies with 

full use of optical zoom in files small enough to transfer to compatible PC or Mac

®

 computer.  Once transferred to your 

computer and connected to the internet, you can effortlessly upload your media to popular photo and video-sharing 

websites such as Photobucket

®

 and YouTube™.

Creative shooting with Picture and Beauty effects

Picture Effect adds a new level of expression to photos, making ordinary landscapes and portraits come to life by 

heightening mood and emphasizing certain attributes.  
Beauty Effects allows edits to skin tones, skin smoothing, shine removal, eye widening, and teeth whitening.  Beauty Effects 

can be combined to further enhance the image.

Advanced Flash illuminates distant subjects

Advanced Flash allows you to shoot bright, beautifully lit photos.  The built in flash reaches farther resulting in brighter 

subjects in dimly lit rooms or outdoors in the evening.

Intelligent Auto Mode

Unlike traditional auto mode, Intelligent Auto (iAuto) mode thinks for you, recognizing scenes, lighting conditions, 

faces, and adjusts settings resulting in clear images, faces with natural skin tone and less blur. Take advantage of all the 

technology without leaving Auto mode. Kids on the playground, landscape shots, a beautiful flower or an indoor birthday 

party; all result in clear images without leaving auto mode.

Sweep Panorama™ mode (up to 360°)

Reach beyond the traditional wide angle lens, and capture more breathtaking shots with Sweep Panorama™ mode. 

Simply press the shutter button and sweep the camera in the desired direction and the camera continuously shoots at 

a high speed, then seamlessly stitches the images together with automatic position adjustment to create one stunning 

panoramic image. Available in wide and up to 360° full circle, the camera can take a variety of panoramic shots. Now 

capturing wide landscapes is as easy as press and sweep.

Face Detection technology

Face Detection technology detects up to eight individual faces and adjusts focus, exposure, and white balance to help 

deliver crisp, properly lit images of family and friends.

Smile Shutter™ technology

Smile Shutter™ technology captures a smile the moment it happens. Simply press the Smile Shutter™ button and the 

camera does the rest. You can also select adult and child priority and indicate the degree of Smile Detection sensitivity. 

Intelligent Scene Recognition can now be used together with Smile Shutter™ mode when the Intelligent Auto mode is 

on.  This means that beautiful smiles can be captured with settings optimized for the particular scene, even in difficult 

conditions such as twilight and backlighting.

2.7” (230K dots) Clear Photo™ LCD display 

DSC-W730

The amazingly easy-to-use camera that slips right in your 

pocket—with an 8x optical zoom, 16.1MP photos and 

beautifully-detailed HD videos. Pics stay clearer, even 

with shaky hands thanks to Optical SteadyShot™ image 

stabilization. Enhance your images with built-in effects 

that adjust skin tone and texture, or even whiten teeth.