Cisco Cisco 3365 Mobility Services Engine Getting Started Guide
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At-A-Glance
Using Wi-Fi Location to Understand Customers
CMX Analytics uses Wi-Fi signals from customer mobile devices to detect customer
presence and determine customer location and movements. The Cisco Mobility
Services Engine with the CMX license detects Wi-Fi signals based on signal strength
from multiple access points. Data is collected for each device multiple times while
it is on the premises, and this information is aggregated and processed to provide
presence and location analytics delivered through a browser-based dashboard.
presence and determine customer location and movements. The Cisco Mobility
Services Engine with the CMX license detects Wi-Fi signals based on signal strength
from multiple access points. Data is collected for each device multiple times while
it is on the premises, and this information is aggregated and processed to provide
presence and location analytics delivered through a browser-based dashboard.
This solution analyzes the complex location data and delivers meaningful insights to
the venue owner, including detailed reports on end-user behavior, dynamic on-screen
analytics capabilities, and the ability to parse the data over specific timeframes or by
specific zones.
the venue owner, including detailed reports on end-user behavior, dynamic on-screen
analytics capabilities, and the ability to parse the data over specific timeframes or by
specific zones.
Solution Benefits
With CMX Analytics, you’ll be able to:
• Analyze business performance and improve marketing by measuring in-venue
• Analyze business performance and improve marketing by measuring in-venue
actions, such as how much foot traffic there is in a particular department
• Increase revenue per square foot by optimizing layout using detailed end-user
footfall, conve rsion rates, and other information, down to specific zones, and
quantifying the effects of the changes
quantifying the effects of the changes
• Increase customer satisfaction by providing sufficient staffing during peak times
• Increase revenue by using location data for optimal mobile marketing campaigns
• Increase revenue by using location data for optimal mobile marketing campaigns
Why Cisco?
Cisco Connected Mobile Experiences takes industry-leading wireless infrastructure
beyond connectivity and transforms it into an intelligent platform that you can use to
grow your business and gain customer insights. As the clear Wi-Fi market leader with
over seven years of experience dedicated to Wi-Fi location excellence, Cisco is a
partner you can trust. And Cisco Services can help you design a mobile infrastructure
that addresses your unique business goals for a high return on your investment.
beyond connectivity and transforms it into an intelligent platform that you can use to
grow your business and gain customer insights. As the clear Wi-Fi market leader with
over seven years of experience dedicated to Wi-Fi location excellence, Cisco is a
partner you can trust. And Cisco Services can help you design a mobile infrastructure
that addresses your unique business goals for a high return on your investment.
Cisco Capital Financing
Acquire the Cisco technologies you need. Our flexible financing solutions can help
lower your total cost of ownership and protect against technology obsolescence.
lower your total cost of ownership and protect against technology obsolescence.
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