Cisco Cisco 4G LTE Wireless WAN Enhanced High-speed WAN Interface Card Information Guide
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Customer Case Study
EXECUTIVE SUMMARY
Customer Name: Cisco Systems
Industry: Networking equipment
Location: Global, with headquarters in San Jose,
California
California
Number of employees: 73,460
BUSINESS CHALLENGE
●
Provide reliable onsite network services to
tradeshow staff before, during, and after
events
events
●
Quickly, conveniently deploy extra bandwidth
where and when needed during events
NETWORK SOLUTION
●
Dedicated mobile Wi-Fi hotspots for tradeshow
staff equipped with machine-to-machine (M2M)
wireless routers
wireless routers
●
Easily managed wireless router solutions and
economical Verizon 4G LTE M2M service
plans
plans
BUSINESS RESULTS
●
Enhanced, uninterrupted employee productivity
while staffing events
●
Reliable backup availability for core services in
tradeshow booths and meeting rooms
●
Cost savings
Telecommunications partner
●
Verizon
Event Managers Deliver Bandwidth
Where and When It’s Needed
Where and When It’s Needed
Portable Cisco wireless routing products, plus economical
Verizon 4G LTE services, add up to “tradeshow-in-a-box” solutions.
Verizon 4G LTE services, add up to “tradeshow-in-a-box” solutions.
Business Challenge
“Picture this,” says Doug Robb, senior manager, events infrastructure
services, who has been planning, deploying, and managing Cisco’s
onsite networking resources for tradeshows and events for more than
14 years.
“You arrive at the exhibit hall a few days before an event. But you have
to wait for the provisioning of the circuit you need to connect to the
resources you need, then scramble to troubleshoot your setup to make
sure everything works. Meanwhile, you and your colleagues can’t
access email unless you find a hot spot or go back to your hotel room.”
Robb continues his scenario. “When the show opens, you’re
demonstrating solutions that require a lot of bandwidth and
uninterrupted connectivity,” he continues. “But you’re walking a
highwire without a net. Because you don’t have a Plan B, for “Backup,”
if your connection goes down.
“And remember,” he says, “you’re operating in an environment with
hundreds of exhibitors and thousands of attendees, all searching
constantly for a connection on the tradeshow floor, whether via
wireless, Wi-Fi, or a wired circuit.”
“Welcome to my nightmare,” says Robb.
Now, as he and his colleagues will be the first to admit, Cisco tradeshow networking requirements are
extraordinary. For example, Cisco has a major presence at Interop, an annual series of enterprise networking
tradeshows in various U.S. cities and, occasionally, abroad. At a recent Interop, Robb says, the company
showcased 19 enterprise-class integrated networking solutions with hands-on demonstrations tailored to various
industries.
To support those demos in the Cisco booth on the tradeshow floor, Robb explains, he and his team travel with two
(one for primary deployment, one for backup) Cisco ISRs with Gigabit Ethernet ports, scores of switch ports,
hardware-based security, and more. “For the biggest events, like Cisco Live and Interop,” he says, “we build
networks that could run a lot of businesses.”