Cisco Cisco WebEx Support Center WBS29.11 Information Guide

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Customer Case Study 
Web Meetings Help Manufacturer Transform  
Customer Support  
Heidelberger Druckmaschinen AG uses web-based tools to resolve 90 
percent of technical support requests remotely.  
Challenge 
With over 40 percent of the market share of sheet-fed offset printing presses, Heidelberger 
Druckmaschinen AG (Heidelberg) is the world’s leading provider of solutions for the print media 
industry. Headquartered in Heidelberg, Germany, the company develops and manufactures 
precision printing presses and equipment for printing press imaging and print processing, and also 
offers consulting and training services. Heidelberg operates approximately 250 branch offices 
located in over 150 countries, with more than 200,000 customers worldwide.  
Heidelberg is also the only manufacturer to offer printing press workflow software that automates 
the entire printing process. The software, called Prinect, significantly boosts press productivity. 
“With Prinect, the entire manufacturing process of print products is controlled and integrated, from 
printing press management and online customer service all the way to color and quality control,” 
says Klaus Schelble, head of the service division at the company’s office in Kiel, Germany. “The 
combination of all of these functions streamlines the printing process, but the software itself is quite 
complex. If customers experience any technical problems, we must be able to resolve them as 
soon as possible.”  
To help ensure that customer presses keep running smoothly and without interruption, Heidelberg 
created a service team with over 500 employees in 250 service centers worldwide that could 
provide onsite support. However, due to the increasing complexity of Prinect, Heidelberg also 
wanted the ability to resolve more technical support issues without sending technicians to customer 
locations. “In order to help our customers more efficiently, we needed a remote support solution 
that we could use to address technical problems anywhere in the world,” says Schelble. 
Solution 
Before deploying Cisco WebEx™ solutions, Heidelberg tried using other remote support solutions, 
but found that they were slow, unstable, and difficult to set up. “With the previous applications we 
tried, clients had to install special software on their machines, which meant that both our customers 
and our technicians were reluctant to use them,” Schelble says.   
After deciding to implement a new solution, the company selected WebEx
®
 technology based on its 
easy accessibility and reliable connectivity. “With WebEx applications, the only technical 
requirement that our clients really need is having an Internet connection,” says Schelble. “Because 
WebEx technology is a hosted software-as-a-service (SaaS) solution, we can provide robust 
support features with an advanced, easy-to-use technology that does not have to be managed by 
customers in any way.” 
customers worldwide. “With only a few mouse clicks, our service engineers in our regional service 
centers can connect to a customer’s system no matter where they’re located,” Schelble says. “Even 
though they may be hundreds of miles away, our team can control the Prinect software remotely, 
Summary 
Customer Name: 
Heidelberger Druckmaschinen AG 
Industry: 
Provider of printing presses, 
software, and services   
Location: 
Heidelberg, Germany 
Number of Employees: 
 
20,000 
Challenge: 
● 
Provide rapid, effective technical 
support to large global customer 
base 
● 
Help ensure complex print 
management software runs 
smoothly on presses worldwide 
● 
Reduce travel to customer 
locations for onsite support and 
maintenance 
Solution: 
● 
Hosted solution provides 
advanced technology without IT 
resources or management 
● 
Strong security features protect 
customers operating in sensitive 
industries 
● 
Online application can be used 
across multiple computer 
platforms 
Results: 
● 
Dramatically reduced need for 
onsite support, resolving 90 
percent of requests remotely 
● 
Provided faster, more effective 
technical support to customers 
worldwide 
● 
Improved effectiveness of onsite 
support by pre-diagnosing issues 
before arrival