Cisco Cisco Catalyst Blade Switch 3120 for HP Information Guide

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Customer Case Study 
Call Center Deploys Virtual Blade Technology to 
Streamline Infrastructure 
LiveOps improves server management and availability with Cisco Catalyst Blade 
Switches. 
Business Challenge 
EXECUTIVE SUMMARY 
LIVEOPS, INC. 
●  Industry: Call Center Technology 
●  Location: Santa Clara, California 
●  Number of Employees: 275 
BUSINESS CHALLENGE 
●  Network availability was reaching its limits 
●  Existing blade switching solution was complex 
and required extensive training and re-training 
●  More space-effective environment was 
needed to lower operating expenses 
NETWORK SOLUTION 
●  Upgrade to centralize server management, 
increase availability, and lower operating 
expenses 
BUSINESS RESULTS 
●  High server availability, with room for future 
growth 
●  Hardware reduction, resulting in lower power 
consumption bills 
●  Lower operating expenses and cost of 
management by nearly half 
 
Headquartered in Santa Clara, California, LiveOps 
provides the leading on-demand call center platform 
that provides greater flexibility, quality, scalability, 
and control than traditional call center technology 
providers. Used by Fortune 500 and major brand 
marketing companies, the LiveOps on-demand call 
center platform delivers enterprise-grade availability 
and reliability with the security infrastructure required 
in today’s mission-critical business environments. 
The company also utilizes its on-demand call center 
platform to operate the world’s largest virtual call 
center which includes access to a network of more 
than 20,000 independent home agents.  
LiveOps currently has two data centers and is in the 
progress of switching on a third one to support its 
continued growth. Each data center houses 
hundreds of services and are running several types 
of applications as well as monitoring tools including 
iNagios, MRGT and Splunk.  
According to Roy Youngs, network manager for LiveOps, senior management made the decision to 
move to Cisco Switch Blade for better availability, ease of use and to reduce operating expenses 
by having a more “space effective” IT environment.  
“Whether our customer is using our SaaS platform to run their own call center operations or they 
are outsourcing to the LiveOps Virtual Call Center, they want 100% uptime,” says Youngs. 
“LiveOps IT infrastructure plays a major part in the caliber of service customers experience with our 
call center solution. SIP/RTP [Session Initiation Protocol/Routing Table Protocol] and NAT [Network 
Address Translation] traffic is crucial to our business so it is vital for us to have a highly available 
network with optimal performance. Better and faster performance is key for us too -- especially at 
peak call volume times.”  
Prior to adopting Cisco Blade Switch, the company was using a solution that was not achieving 
their desired performance outcome. Additionally, the management of the IT environment posed 
some challenges. Youngs reports, “It was complex and required an unduly amount of training and 
support.”  
 
© 2008 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information. 
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