Cisco Cisco SCE 8000 Service Control Engine Information Guide

Customer Case Study

Service Provider’s Web Security Solution Boosts Customer Loyalty

Síminn Telecom integrates Service Control Engines and Websense for enhanced child Internet safety
in Iceland.

Challenge

EXECUTIVE SUMMARY

SÍMINN TELECOM

●  Industry: Telecommunications
●  Location: Reykjavik, Iceland
●  Number of Employees: 2000

CHALLENGE

● Increase customer loyalty (reduce turnover)
● Provide a child-friendly Internet content-

filtering solution

● Minimize service cost to facilitate bundling

SOLUTION

● Websense Web Security integrated with Cisco

Service Control Engines

● Free web security for all subscribers
● Parental controls

RESULTS

● Increased child safety
● Strengthened value proposition, with unique

web security selling points in Iceland

● Leadership position in market

Síminn Telecom provides telecommunication, mobile, and Internet
services to private and corporate clients in Iceland. The company
enjoys a reputation based on extremely reliable service, and has
experienced healthy growth in sales since being privatized in 2005.
Síminn is always ready with the latest communication solutions and
continuously seeks to stay ahead of the competition with a combination
of customer service and innovations.

With the growth of its Internet services, Síminn took its social
responsibility very seriously. The service provider wanted to go beyond
the competition in terms of being able to offer safe, secure web
experiences to families. In particular, Síminn wanted to give parents
greater control over their children’s online experiences. The team at
Síminn set out to innovate a unique and free ready-to-use scheme: the
ability to automatically block web content that was deemed
inappropriate for children.

While deciding what features to deploy, and how and when to introduce

them, Síminn wanted to keep the development low-key and to use the new service to gain competitive advantage.
The company recognized that child-friendly content filtering could be one of a number of options acting to support
company loyalty and reduce turnover.

Síminn approached Websense to discuss the most effective means of deploying a security solution, taking into
account their existing Cisco

Service Control Engine. This initial inquiry spurred a collaborative partnership and the

swift development of a solution that combines Cisco networking and the Websense security knowledge.

Solution

With the objective of keeping costs low, and providing the service free of charge to all subscribers, Síminn wanted a
solution that could be affordably added to the existing network. “The Cisco Service Control Engine was already in
place at Síminn, offering carrier-grade performance, and it was cost effective to utilize these existing resources for
our security solution,” says Sverrir Hakonarson, Nordic Territory Manager at Websense. “Cisco was already hooked
up to the LDAP [Lightweight Directory Access Protocol] user database and has an application programming interface
that we could use to create a web self-service portal for service users. The arrangement was pretty much plug and
play, using a classic Websense Web Security system. We found this the best way to introduce a web security service
into the Síminn infrastructure.”

A key goal for Síminn was to be first to market with a content-filtering solution. The project began in January 2008
with the discussions at Websense. Síminn purchased the Websense Web Security solution in March, and the service
was up and running by June of that same year. “We took some time to see what we could do for our customers, and
we soon saw that Websense fit our subscriber profiles; the solution was just right,” says Steinar Guðmundsson,

Page 1 of 3