Wiley Web Design with HTML and CSS Digital Classroom 978-0-470-58360-9 User Manual
Product codes
978-0-470-58360-9
14
The goals of web design
Web Design with HTML and CSS Digital Classroom
1
Web analytics
(continued)
Third-party analytic software often organizes visitor data in useful ways; this example displays the
visitor’s browser version.
visitor’s browser version.
Although Internet marketers use analytics to improve websites, it can also be useful for design
purposes. For example, if analytics data shows that a particular recipe on your SmoothieWorld
site has become extremely popular (for whatever reason), a designer might “promote” that
page by adding a link or photo to the recipe on the home page. It’s a good idea to incorporate
analtyics into your site designs so your clients can measure the eff ectiveness of their sites.
purposes. For example, if analytics data shows that a particular recipe on your SmoothieWorld
site has become extremely popular (for whatever reason), a designer might “promote” that
page by adding a link or photo to the recipe on the home page. It’s a good idea to incorporate
analtyics into your site designs so your clients can measure the eff ectiveness of their sites.
Popular analytics tools
Google Analytics
Google Analytics is a popular choice due to its integration with Google’s AdWords campaign,
and because it is off ered at no cost.
Google Analytics is a popular choice due to its integration with Google’s AdWords campaign,
and because it is off ered at no cost.
Omniture
Omniture was recently purchased by Adobe, and provides enterprise-level analytics tools for
large businesses.
Omniture was recently purchased by Adobe, and provides enterprise-level analytics tools for
large businesses.
HaveaMint.com
This service has a simple yet powerful interface that makes working with server logs enjoyable
and interesting.
This service has a simple yet powerful interface that makes working with server logs enjoyable
and interesting.
Chartbeat.com
Chartbeat combines standard charts and graphs with alert systems to help busy sites stay on top
of their server traffi
Chartbeat combines standard charts and graphs with alert systems to help busy sites stay on top
of their server traffi
c.
For more information on analytics tools and services, see the book Web Analytics: An Hour a Day
by Avinash Kaushik.
by Avinash Kaushik.
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