Cisco Cisco Email Security Appliance X1050 Troubleshooting Guide
What is Marketing Email and Marketing Message
Detection?
Detection?
Document ID: 118412
Contributed by Kishore Yerramreddy and Enrico Werner, Cisco TAC
Engineers.
Engineers.
Oct 13, 2014
Contents
Introduction
What is Marketing Email and Marketing Message Detection?
What is Marketing Email?
What is Marketing Detection and how does it work?
How do you enable Marketing Detection on the Email Security Appliance (ESA)?
What is Marketing Email and Marketing Message Detection?
What is Marketing Email?
What is Marketing Detection and how does it work?
How do you enable Marketing Detection on the Email Security Appliance (ESA)?
Introduction
This document describes what Marketing Email and Marketing Message Detection is.
What is Marketing Email and Marketing Message Detection?
What is Marketing Email?
Marketing Email is a mode of promoting products and services via email. Even though marketing messages
are not considered spam, your organization or end−users may not want to receive them. Marketing messages
are messages that are NOT Spam, do NOT contain Email transactions, and do NOT reflect communication
between parties. An example of a marketing message is an airline promoting their products and services via an
email but an airline confirmation email to a user is not a marketing message.
are not considered spam, your organization or end−users may not want to receive them. Marketing messages
are messages that are NOT Spam, do NOT contain Email transactions, and do NOT reflect communication
between parties. An example of a marketing message is an airline promoting their products and services via an
email but an airline confirmation email to a user is not a marketing message.
What is Marketing Detection and how does it work?
In AsyncOS 7.0.x for Email and later, Cisco has introduced a new feature Unwanted Marketing Message
Detection. When enabled along with Cisco Anti−Spam or Cisco Intelligent Multi−Scan, this feature can
distinguish between Spam and Unwanted Marketing Messages. Like spam, you have the option to deliver,
drop, or bounce unwanted marketing messages. You also have the option to tag unwanted marketing messages
by adding text to the message subject to identify it as marketing.
Detection. When enabled along with Cisco Anti−Spam or Cisco Intelligent Multi−Scan, this feature can
distinguish between Spam and Unwanted Marketing Messages. Like spam, you have the option to deliver,
drop, or bounce unwanted marketing messages. You also have the option to tag unwanted marketing messages
by adding text to the message subject to identify it as marketing.
The Unwanted Marketing Message Detection feature in AsyncOS for Email can be configured via Per
Recipient Policies for Anti−Spam. The Marketing Detection feature like Anti−Spam configuration allows you
to drop, deliver, or bounce after a message is detected as Marketing Email. For better detection and low False
Positive rate, it is highly recommended to use the "Tag and Deliver" action after a message is detected as
Marketing Email by Cisco Anti−Spam or Cisco Intelligent Multi−Scan.
Recipient Policies for Anti−Spam. The Marketing Detection feature like Anti−Spam configuration allows you
to drop, deliver, or bounce after a message is detected as Marketing Email. For better detection and low False
Positive rate, it is highly recommended to use the "Tag and Deliver" action after a message is detected as
Marketing Email by Cisco Anti−Spam or Cisco Intelligent Multi−Scan.