Cisco Cisco 3350 Mobility Services Engine Getting Started Guide
At-A-Glance
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The Cisco
®
Connected Mobile Experiences solution
personalizes the shopping journey for consumers using
their own mobile devices in the retail environment. The
solution engages consumers with relevant value-added
content and offers—and does so in real-time, based on
their in-store location. It captures and analyzes location
analytics to give retailers with visibility into customer
movement and patterns. This solution can help retailers
improve operational efficiencies, enhance customer
service, and increase revenue.
their own mobile devices in the retail environment. The
solution engages consumers with relevant value-added
content and offers—and does so in real-time, based on
their in-store location. It captures and analyzes location
analytics to give retailers with visibility into customer
movement and patterns. This solution can help retailers
improve operational efficiencies, enhance customer
service, and increase revenue.
Challenges
Today’s connected consumers are bringing their smart
mobile devices into the store and using them while
they are shopping to look up prices, find information,
and post to social media. This has created challenges
for retailers who want to connect with consumers to
increase customer loyalty and drive sales. To build
customer relationships and ultimately increase revenue,
retailers must:
mobile devices into the store and using them while
they are shopping to look up prices, find information,
and post to social media. This has created challenges
for retailers who want to connect with consumers to
increase customer loyalty and drive sales. To build
customer relationships and ultimately increase revenue,
retailers must:
•
Engage customers: Retailers need to find new ways
to reach the growing audience of mobile shoppers.
Gone are the days of passive marketing campaigns.
Today’s technologically savvy consumers want
relevant content, information, and services delivered
directly to their mobile devices based on their
personal preferences.
to reach the growing audience of mobile shoppers.
Gone are the days of passive marketing campaigns.
Today’s technologically savvy consumers want
relevant content, information, and services delivered
directly to their mobile devices based on their
personal preferences.
•
Understand customer behavior: Today’s retailers
are quite successful at attracting customers to their
stores, but they often lack insight into the customer’s
behavior while in the store. Understanding fluid
customer shopping patterns is key to addressing
customer needs and improving operations.
are quite successful at attracting customers to their
stores, but they often lack insight into the customer’s
behavior while in the store. Understanding fluid
customer shopping patterns is key to addressing
customer needs and improving operations.
Solution
Cisco Connected Mobile Experiences for Retail allows
retailers to simultaneously provide consumers with
highly personalized content and gain visibility into their
behavior in the store. This solution detects in-store,
Wi-Fi-enabled devices, prompts customers to connect
to the wireless network, and engages them with value-
added content and offers. Now, retailers can deliver
an enhanced shopping experience and benefit from
operational control that includes:
retailers to simultaneously provide consumers with
highly personalized content and gain visibility into their
behavior in the store. This solution detects in-store,
Wi-Fi-enabled devices, prompts customers to connect
to the wireless network, and engages them with value-
added content and offers. Now, retailers can deliver
an enhanced shopping experience and benefit from
operational control that includes:
•
Location-based services: Use signals from Wi-Fi-
enabled devices to detect each customer’s location
and provide them with wayfinding capabilities,
including store mapping information and turn-by-turn
directions. Deliver location-based product information,
offers, and ads to the consumer’s device, with an
option for a customized store loyalty app.
enabled devices to detect each customer’s location
and provide them with wayfinding capabilities,
including store mapping information and turn-by-turn
directions. Deliver location-based product information,
offers, and ads to the consumer’s device, with an
option for a customized store loyalty app.
•
Targeted advertisements: Meet customer needs and
preferences with personal and contextual offers that
are based on the customer’s shopping patterns and
recent search terms. Present real-time, browser-
based advertisements that align with shopper’s
interests and their location in the store.
preferences with personal and contextual offers that
are based on the customer’s shopping patterns and
recent search terms. Present real-time, browser-
based advertisements that align with shopper’s
interests and their location in the store.
•
Seamless, secure Wi-Fi onboarding: Support
easy opt-in and seamless onboarding of the
consumer’s mobile device while maintaining
corporate security policies. With a simple touch of
the screen, shoppers can receive controlled access
to the in-store Wi-Fi network.
easy opt-in and seamless onboarding of the
consumer’s mobile device while maintaining
corporate security policies. With a simple touch of
the screen, shoppers can receive controlled access
to the in-store Wi-Fi network.
•
Advanced analytics: Gain insights into customers
shopping patterns and trends through location
analytics gathered from their mobile device signals.
Detailed reports can provide retailers with valuable
information on dwell times, traffic patterns, new
versus repeat customers, and conversion rates
on marketing campaigns. Data analytics can be
used to drive operational efficiencies and improve
customer service.
shopping patterns and trends through location
analytics gathered from their mobile device signals.
Detailed reports can provide retailers with valuable
information on dwell times, traffic patterns, new
versus repeat customers, and conversion rates
on marketing campaigns. Data analytics can be
used to drive operational efficiencies and improve
customer service.
Figure 1 summarizes the Cisco Connected Mobile Experiences engagement process.
Figure 1. The Cisco Connected Mobile Experiences Solution
© 2012 Cisco and/or its affiliates. All rights reserved.
Cisco Confidential
1
GUEST PRESENCE
GUEST ACCESS
GUEST EXPERIENCE
Mobile device and characteristics
detected before they enter the venue
Seamless and secure Wi-Fi connectivity
Preferences, profile, device and roaming
Preferences, profile, device and roaming
credentials identified
Highly-relevant content and services
based on user attributes and real-
time location
DETECT
CONNECT
ENGAGE
LOCATION ANALYTICS
Insights into customer online and onsite behavior, traffic paths, dwell times, location density etc.