Cisco Cisco 3350 Mobility Services Engine Getting Started Guide
At-A-Glance
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The new Cisco® Connected Mobile Experiences solution is built on Cisco Unified
Access infrastructure and uses the Advanced Location Services in the Cisco Mobility
Services Engine to personalize the guest mobile experience and engage the guests
through their own mobile devices. Location services further contextualize the guest
engagement and service based on context, allowing the guest to interact with the
property based on where they are located. In addition, location analytics are captured
and can be analyzed to provide greater visibility into visitor movement and patterns.
Access infrastructure and uses the Advanced Location Services in the Cisco Mobility
Services Engine to personalize the guest mobile experience and engage the guests
through their own mobile devices. Location services further contextualize the guest
engagement and service based on context, allowing the guest to interact with the
property based on where they are located. In addition, location analytics are captured
and can be analyzed to provide greater visibility into visitor movement and patterns.
Challenges
As the number of mobile devices carried by hotel guests increases, and as data usage
in indoor locations grows exponentially, hoteliers are challenged with providing reliable
connectivity for their guests. In addition, guests often experience inconsistent
Wi-Fi that may involve many manual steps to connect; the Wi-Fi in many hotels is not
designed to support new mobile devices. More hoteliers are also looking for ways
to encourage the use of hotel apps on the premises to increase customer loyalty as
well as advertising. Hoteliers need to deliver next- generation, location-based mobile
services to their guests.
in indoor locations grows exponentially, hoteliers are challenged with providing reliable
connectivity for their guests. In addition, guests often experience inconsistent
Wi-Fi that may involve many manual steps to connect; the Wi-Fi in many hotels is not
designed to support new mobile devices. More hoteliers are also looking for ways
to encourage the use of hotel apps on the premises to increase customer loyalty as
well as advertising. Hoteliers need to deliver next- generation, location-based mobile
services to their guests.
Benefits
The Cisco Connected Mobile Experiences solution offers many benefits and new ways
for hoteliers to interact with guests who carry wireless smartphones or tablets.
• Indoor location-based services: Mobile applications provide wayfinding capabilities
for hoteliers to interact with guests who carry wireless smartphones or tablets.
• Indoor location-based services: Mobile applications provide wayfinding capabilities
for guests displaying “turn-by-turn” directions and indoor mapping information
throughout the property. Location services can also provide contextual information
to deliver more personalized and relevant services to guests exactly when they
need it.
throughout the property. Location services can also provide contextual information
to deliver more personalized and relevant services to guests exactly when they
need it.
• Targeted location-based messaging: Hoteliers can deliver personalized messages,
based on current location, to the user’s smartphone or tablet. For example, guests
in a restaurant can find the menu and restaurant information.
in a restaurant can find the menu and restaurant information.
• Integration with other hotel systems and app usage: Integration with other systems
opens up a range of additional scenarios. For example, hotel guests can use the
loyalty app to change their itinerary and make mobile purchases that can be posted
back to the hotel guest folio in the Property Management System (PMS). In addition,
apps built with the Cisco Mobile Concierge SDK can prompt the guest to launch the
loyalty app when connecting to the network.
loyalty app to change their itinerary and make mobile purchases that can be posted
back to the hotel guest folio in the Property Management System (PMS). In addition,
apps built with the Cisco Mobile Concierge SDK can prompt the guest to launch the
loyalty app when connecting to the network.
• Advanced analytics: Detecting and anonymously tracking W-Fi signals from
guest devices also provides hoteliers with visibility and analytics into guest flow
and behavior that can be useful to improve the guest experience. For example,
advanced analytics shows how guests move throughout the property in social
groups as well as dwell times in public spaces or in amenity areas. You can use data
analytics to drive operational efficiencies or improve customer service.
and behavior that can be useful to improve the guest experience. For example,
advanced analytics shows how guests move throughout the property in social
groups as well as dwell times in public spaces or in amenity areas. You can use data
analytics to drive operational efficiencies or improve customer service.
• Automatic wireless connection: Cisco Connected Mobile Experiences allows users
to automatically connect to the dedicated guest wireless network. The connection
is tailored to the type of device the guest is using and also provides personalized
content and network bandwidth in relation to the guest’s loyalty level or as an
additionally paid-for service.
is tailored to the type of device the guest is using and also provides personalized
content and network bandwidth in relation to the guest’s loyalty level or as an
additionally paid-for service.
Technology Overview
Cisco Connected Mobile Experiences uses Unified Access infrastructure and
capabilities that are a part of the Cisco Mobility Services Engine (MSE). Cisco MSE is
enabled by the Cisco Advanced Location Services license, which includes the Location
Analytics feature.
capabilities that are a part of the Cisco Mobility Services Engine (MSE). Cisco MSE is
enabled by the Cisco Advanced Location Services license, which includes the Location
Analytics feature.
• Location Analytics provides real-time location analytics along with historical trends,
enabling greater visibility into hotel guest movements and patterns through
trending data.
trending data.
• Mobile Concierge is what enables hotels and resorts to engage users through a
native app on a smartphone. It also includes the Mobile Concierge SDK, an
easy-to-use kit for developing applications and services that use the MSE and that
provide content that is highly personalized.
easy-to-use kit for developing applications and services that use the MSE and that
provide content that is highly personalized.
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