For Dummies Web Design All-in-One 978-0-470-41796-6 User Manual
Product codes
978-0-470-41796-6
Web Design All-in-One For Dummies
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Defining the Ideal Site Visitor .......................................................................52
Determining Benefits to Site Visitors...........................................................56
Determining Benefits to Site Visitors...........................................................56
Defining the true benefits ....................................................................57
Taking the visitor’s perspective .........................................................58
Taking the visitor’s perspective .........................................................58
Chapter 3: Gathering Content . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .61
Defining Site Content Requirements............................................................62
Gathering content ................................................................................62
Crafting the vision of the site..............................................................63
Crafting the vision of the site..............................................................63
Building Wireframes ......................................................................................70
Gathering Text and Graphics........................................................................73
Gathering Text and Graphics........................................................................73
Hiring a copywriter ..............................................................................75
Hiring freelance artists ........................................................................76
Licensing stock images ........................................................................77
Choosing page titles and meta-tag data ............................................80
Hiring freelance artists ........................................................................76
Licensing stock images ........................................................................77
Choosing page titles and meta-tag data ............................................80
Organizing Site Content.................................................................................85
Building a Site Map ........................................................................................87
Building a Site Map ........................................................................................87
Chapter 4: Choosing the Right Tools . . . . . . . . . . . . . . . . . . . . . . . . . . . .91
Working with Web Editors.............................................................................92
Selecting a Web editor .........................................................................93
Understanding HTML and CSS structure ..........................................95
Looking at Web page structure...........................................................97
Building a Web page .............................................................................98
Saving Web files ..................................................................................100
Understanding HTML and CSS structure ..........................................95
Looking at Web page structure...........................................................97
Building a Web page .............................................................................98
Saving Web files ..................................................................................100
Choosing the Right Graphics Software......................................................102
Graphics programs.............................................................................102
Web graphic optimization programs ...............................................107
Web graphic optimization programs ...............................................107
Working with Color ......................................................................................108
Using Web-safe colors ........................................................................108
Using hexadecimal colors .................................................................110
Using hexadecimal colors .................................................................110
Choosing a Shopping Cart...........................................................................114
Using PayPal shopping carts ............................................................115
Checking out Google Checkout ........................................................116
Looking into third-party and Web-hosted shopping carts ............116
Building custom shopping carts ......................................................117
Planning for secure transactions......................................................118
Checking out Google Checkout ........................................................116
Looking into third-party and Web-hosted shopping carts ............116
Building custom shopping carts ......................................................117
Planning for secure transactions......................................................118
Knowing When to Hire a Programmer.......................................................119
Taking a look at your dynamic content needs................................119
Finding a good programmer..............................................................121
Finding a good programmer..............................................................121
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