Cisco Cisco 3350 Mobility Services Engine Information Guide
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Size: 1000 employees
Location: United Kingdom
Industry: Public Sector
“
It’s the perfect way of supporting the visitor experience, helping
them navigate a complex building and providing layers of
additional content to enrich their visit.
them navigate a complex building and providing layers of
additional content to enrich their visit.
”
Emily Smith, Head of Audience Development, Natural History Museum
Nothing is worse than going to a museum and missing the complete picture, or
the very thing you went to see. Or being unaware of something else that would
have been exciting to learn about. Museums know that visitors are looking to
soak in as much knowledge as they can on different subjects. Social media-
friendly wireless apps can provide context-sensitive information to any visitor.
the very thing you went to see. Or being unaware of something else that would
have been exciting to learn about. Museums know that visitors are looking to
soak in as much knowledge as they can on different subjects. Social media-
friendly wireless apps can provide context-sensitive information to any visitor.
• Directly engage with each customer to improve their
in-gallery experience
• Encourage repeat visits and a longer-term
customer relationship
• Deepen engagement through targeted messaging and
integrated service delivery
Challenges
The Natural History Museum is moving towards
a better visitor experience to encourage deeper
engagement. Now, at every stage, wireless and
smart analytics offer informational value to help
build customer relationships.