Cisco Cisco Mobility Unified Reporting and Analytics System Getting Started Guide
At-a-Glance
Since the introduction of Apple iPhone on the AT&T mobile network in
2007, mobile data traffic has skyrocketed. Reports by AT&T at that time
stated that mobile data traffic had increased on their mobile network
by more than 5,000 percent by late 2008. This growth was due to the
increase in data traffic. No network provider, including AT&T, could
build physical infrastructure as fast as people could find new ways to
download or stream extraordinary amounts of data.
2007, mobile data traffic has skyrocketed. Reports by AT&T at that time
stated that mobile data traffic had increased on their mobile network
by more than 5,000 percent by late 2008. This growth was due to the
increase in data traffic. No network provider, including AT&T, could
build physical infrastructure as fast as people could find new ways to
download or stream extraordinary amounts of data.
Mobile operators globally have generally lacked the proper visibility into
their network data patterns. Such visibility would allow operators to shift
from reacting to customer network complaints to better prediction and
improvement of business outcomes and performance. This intelligence
is based on greater visibility into historical data, structural and
descriptive metadata, and real-time data in motion.
their network data patterns. Such visibility would allow operators to shift
from reacting to customer network complaints to better prediction and
improvement of business outcomes and performance. This intelligence
is based on greater visibility into historical data, structural and
descriptive metadata, and real-time data in motion.
Mobile operators have access to a tremendous amount of valuable
data - phone numbers, service histories, location, device type,
applications used, and more. Gathering and applying this data to
uncover new business opportunities, optimize network resources, and
enhance the customer experience, however, has been a complex
challenge. Until the availability of the Cisco® Mobility Unified Reporting
Analytics System.
data - phone numbers, service histories, location, device type,
applications used, and more. Gathering and applying this data to
uncover new business opportunities, optimize network resources, and
enhance the customer experience, however, has been a complex
challenge. Until the availability of the Cisco® Mobility Unified Reporting
Analytics System.
Cisco Mobility Unified
Reporting Analytics
System
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Benefits
• Gather and analyze valuable
network, subscriber, and
application data
application data
• Apply real-time analytics to
uncover business, network
optimization, and customer
experience opportunities
optimization, and customer
experience opportunities
• Scale the solution to handle big
data environments