Cisco Cisco Energy Management for Data Centers Information Guide

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Business Challenge 
Planet Hippo, a leader in the cloud hosting market, started in 2005 as a web-
hosting service and focuses on the delivery of self-service ecommerce products 
to organizations of every size. With a commitment to customer service and the 
provision of premium services at a lower price point, Planet Hippo’s offerings have 
expanded to include:
• Domain registry
• Email hosting
• Virtual dedicated servers
• Cloud hosting
• Broadband
• Fully hosted website designer 
• Reseller hosting
Partnering with Planet Hippo to add Energy Management as a Service to its 
catalogue of ecommerce solutions is a first for Cisco. It provides access to a far 
wider market for the Energy Management solution, which was previously accessible 
to large enterprises only.  
Energy cost is typically the second largest expense in any organization and the 
single largest unmanaged expense, second only to employee costs. IT plug load 
accounts for between 25 and 40 percent of that energy cost. While the costs, and 
thereby savings, are lower in smaller organizations, they still represent a significant 
factor in terms of percentage.
Planet Hippo’s solution is different from anything else on the market. Powered by 
Cisco® Energy Management as a Service, customers can achieve cost, carbon, and 
energy savings very quickly. By purchasing the solution through the Planet Hippo 
© 2015 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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Partner Case Study
EXECUTIVE SUMMARY
Planet Hippo
• ISP and Domain Registrar
• Oswestry, Shropshire, United Kingdom
• 10 - 50 employees
Business Challenge
• Deliver easily deployable energy 
management as a service to 
organizations of every size
• Differentiate Planet Hippo in the highly 
competitive ISP market
• Increase stickiness with customer 
base by providing additional value that 
other providers are unable to deliver
Partner Solution
• Cisco Energy Management as a 
Service 
Business Results
•  Energy Management as a Service 
creates an entry point into the 
untapped SMB market