Cisco Cisco Prime LAN Management Solution 4.1 Information Guide
EXECUTIVE SUMMARY
Challenge
Tele2 Arena is a new sports and entertainment venue in Stockholm. Owned by the
municipality and operated by Stockholm Globe Arenas (SGA)—part of the sports
and entertainment giant AEG—the multipurpose arena holds up to 40,000 people.
It can host events ranging from football matches (it’s the permanent home of
the Hammarby and Djurgården teams) and ice hockey games to concerts and
business conventions.
municipality and operated by Stockholm Globe Arenas (SGA)—part of the sports
and entertainment giant AEG—the multipurpose arena holds up to 40,000 people.
It can host events ranging from football matches (it’s the permanent home of
the Hammarby and Djurgården teams) and ice hockey games to concerts and
business conventions.
The arena was conceived as one of the key components of Vision 2030,
Stockholm’s bold plan to become a world-class city, and its biggest challenge was
to win over stay-away fans. SGA chief executive, Ninna Engberg, says: “Today,
success increasingly depends on tempting people away from watching at home or
in bars. And that means offering the best possible experience, from start to finish,
so they keep coming back for more.”
Stockholm’s bold plan to become a world-class city, and its biggest challenge was
to win over stay-away fans. SGA chief executive, Ninna Engberg, says: “Today,
success increasingly depends on tempting people away from watching at home or
in bars. And that means offering the best possible experience, from start to finish,
so they keep coming back for more.”
With this in mind, Tele2 Arena was purposely designed around the needs of fans and
visitors, adding to the in-stadium experience with revenue-generating multimedia
and mobile services.
visitors, adding to the in-stadium experience with revenue-generating multimedia
and mobile services.
Solution
Some new stadiums and arenas only consider how to leverage technology at the
end of the project, but the Tele2 Arena had a clear, holistic vision. “We recognized
the importance of investing in and embedding IT and communications upfront in
the planning process,” says David Jones, vice president of IT, AEG Europe. “Our
well-established partnership with Cisco and the results from our successful global
projects together have shown that making advanced technology integral to the
building really does help to deliver a great result.”
end of the project, but the Tele2 Arena had a clear, holistic vision. “We recognized
the importance of investing in and embedding IT and communications upfront in
the planning process,” says David Jones, vice president of IT, AEG Europe. “Our
well-established partnership with Cisco and the results from our successful global
projects together have shown that making advanced technology integral to the
building really does help to deliver a great result.”
To achieve its vision, Tele2 Arena worked closely with its Cisco account team
and Cisco Services to create a validated design based upon stadium technology
best practices. Cisco Services also provided implementation support, testing and
certification with focused technical support services for ongoing management.
and Cisco Services to create a validated design based upon stadium technology
best practices. Cisco Services also provided implementation support, testing and
certification with focused technical support services for ongoing management.
Customer Case Study
Stockholm’s state-of-the-art Tele2 Arena attains new levels in venue efficiency and visitor experience
Customer Name:
Tele2 Arena
Industry:
Sports and Entertainment
Location:
Sweden
Number of Employees:
120
Challenge
• Provide exceptional, interactive
experiences for fans
• Maximize venue revenues and profitability
• Meet Stockholm’s ambitious world-class
• Meet Stockholm’s ambitious world-class
city vision for 2030
Solution
• Complete Cisco Connected Sports
portfolio: Connected Stadium, Connected
Stadium Wi-Fi, StadiumVision, and
StadiumVision Mobile
Stadium Wi-Fi, StadiumVision, and
StadiumVision Mobile
• Cisco Services for design,
implementation, and ongoing support
• Cisco Capital financial solution to optimize
cash flow and return on investment
Results
• Arena hailed as breakthrough in European
and global sports and entertainment
• Fans placed at center of action with
streaming video on mobile devices,
access to HD video throughout venue,
reliable wireless connectivity, and
social networks
access to HD video throughout venue,
reliable wireless connectivity, and
social networks
• Ability and flexibility to rapidly deploy and
monetize new services
© 2013 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information.
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