Cisco Cisco WebEx Social for Mobile White Paper
A Custom Technology Adoption Profile Commissioned By Cisco Systems
Integrated Cloud Applications Have The Potential To Boost
Employee Collaboration And Business Agility
Employee Collaboration And Business Agility
November 2012
Post-Recession, Business Leaders Focus On Making Their Workforces Collaborative
The tumult of economic downturns has historically provided business leaders opportunities to rethink how they
build their organizations to better compete when the market rebounds. For example, following the 1990-1991
recession, businesses invested in back-office automation, such as customer relationship management and enterprise
resource management software, to increase efficiency. Today, we face a similar situation: The global economy is
slowly recovering from a deep recession and business leaders are looking for ways to better prepare their
organizations for the reshaped business landscape. Instead of focusing on automating business processes, this time
around businesses are trying to improve the interactions between their employees and the wider marketplace.
build their organizations to better compete when the market rebounds. For example, following the 1990-1991
recession, businesses invested in back-office automation, such as customer relationship management and enterprise
resource management software, to increase efficiency. Today, we face a similar situation: The global economy is
slowly recovering from a deep recession and business leaders are looking for ways to better prepare their
organizations for the reshaped business landscape. Instead of focusing on automating business processes, this time
around businesses are trying to improve the interactions between their employees and the wider marketplace.
This imperative is universal, as we see both enterprise and midmarket firms implementing collaboration
technology. 83% of the midmarket software decision-makers we surveyed indicated that their organizations
interested in deploying collaboration software or have actually deployed it (see Figure 1). Why? The evolving
business landscape consists of highly mobile workers, international supply chains, multinational partnerships, and
global innovation networks. Businesses of all sizes must be able to communicate and share information with both
employees and their partners in these global business ecosystems in order to compete.
technology. 83% of the midmarket software decision-makers we surveyed indicated that their organizations
interested in deploying collaboration software or have actually deployed it (see Figure 1). Why? The evolving
business landscape consists of highly mobile workers, international supply chains, multinational partnerships, and
global innovation networks. Businesses of all sizes must be able to communicate and share information with both
employees and their partners in these global business ecosystems in order to compete.