Cisco Cisco Nexus 2224TP GE Fabric Extender Information Guide
EXECUTIVE SUMMARY
Challenge
Based in Stoke-on-Trent in the United Kingdom, bet365 has grown rapidly from
a handful of employees in 2000 to a global provider with 2100 staff. Today, the
a handful of employees in 2000 to a global provider with 2100 staff. Today, the
website serves millions of customers worldwide. The company
is a specialist for in-play sports betting, where customers can wager while
watching live action, such as the next point in a tennis match or the next corner
in a football game, streamed to the website.
watching live action, such as the next point in a tennis match or the next corner
in a football game, streamed to the website.
To help ensure continued service, in the event of failure or even a catastrophe,
bet365 has four separate data centres located at Stoke-on-Trent, Manchester,
Heathrow, and London.
bet365 has four separate data centres located at Stoke-on-Trent, Manchester,
Heathrow, and London.
Pushing out data in near real-time to millions of endpoints on thousands of different
sporting events, and handling spikes of traffic in excess of 10Gbps, requires
exceptional networking capabilities in terms of traffic handling, bandwidth, and system
resilience. Also, because the online gambling industry is so tightly regulated, these IT
operations must comply with varying legal requirements in different countries around
the world.
sporting events, and handling spikes of traffic in excess of 10Gbps, requires
exceptional networking capabilities in terms of traffic handling, bandwidth, and system
resilience. Also, because the online gambling industry is so tightly regulated, these IT
operations must comply with varying legal requirements in different countries around
the world.
Under the stewardship of joint chief executive Denise Coates, bet365 has
responded by investing heavily in developing in-house systems and software
capabilities, and continues to commit IT investment of £60 million annually.
responded by investing heavily in developing in-house systems and software
capabilities, and continues to commit IT investment of £60 million annually.
To extend its gaming platform to as many mobile devices as possible, the company
realized that it first needed to redesign its data center infrastructure. Key requirements
included greater speed and resilience, including the ability to replicate data and
switch traffic between data centers, to help ensure the delivery of cohesive customer
service at all times.
realized that it first needed to redesign its data center infrastructure. Key requirements
included greater speed and resilience, including the ability to replicate data and
switch traffic between data centers, to help ensure the delivery of cohesive customer
service at all times.
Customer Case Study
Cisco Nexus helps bet365 unify data centers and deliver business growth along with superior
customer experience
Customer Name:
bet365
Industry:
Gambling
Location:
United Kingdom
Number of Employees:
2100
Challenge
• Drive business growth by extending
gaming platform to new mobile devices
• Improve customer service by boosting
speed, performance, and resilience
Solution
• End-to-end Cisco Nexus network fabric,
providing increased traffic handling and
business continuity capabilities across
four data centers
business continuity capabilities across
four data centers
Results
• 500 percent growth in betting from
mobile devices
• Easier-to-handle traffic spikes from
in-play markets and complete in-service
upgrades
upgrades
• Cost effective approach for 10Gbps
networking and parallel application
delivery
delivery
Cisco Confidential
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