Cisco Cisco Intelligent Automation for Cloud 4.3.2 Information Guide

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EXECUTIVE SUMMARY
Challenge
FASTWEB is a leading telecommunications provider in Italy. It offers advanced services 
to residential customers and business segments including public authorities, large 
companies, small and medium enterprises, professionals, sohos, universities and 
research institutions. Fully owned by Swisscom, Switzerland’s leading service provider, 
it is also one of Italy’s top fiber-to-the-home and fiber-to-the-cabinet suppliers. 
Competitive pressures and changing customer needs mean that the traditional 
FASTWEB telecoms business is becoming increasingly competitive, making new 
value-added services vital for the company. 
One promising area is the provision of cloud-based services to Italy’s enterprise 
market. Italian entrepreneurs have a growing need for IT solutions, but frequently 
lack in-house resources to develop and support these. So FASTWEB planned a 
range of services to seize the opportunity.
Solution
FASTWEB realized that improved customer experience, end-to-end control, and 
good margins would be easier to achieve if it built its own cloud service delivery 
solution. With Cisco Nexus® switching technologies already installed in its primary 
data center, the company decided to adopt Cisco Unified Computing System™ 
(UCS®) B200 Blade Servers as its cloud offering foundation.
“We chose UCS because of its performance, reliability, and smooth integration with 
other stack components,” says Mirko Santocono, enterprise value added services 
product manager at FASTWEB.
Customer Case Study
FASTWEB is making flexible cloud-based services highly affordable for major Italian and public 
sector customers
Customer Name: 
FASTWEB
Industry: 
Telecommunications
Location: 
Italy
Number of Employees: 
2500
Challenge
• Create new revenue streams
• Enhance customer retention
• Improve market positioning
Solution
• Cisco Unified Data Center architecture, 
including Cisco Intelligent Automation for 
Cloud, Cisco Unified Computing System 
servers, and Cisco Nexus switching
Results
• Enterprise organizations can access 
services that were out of reach, and 
realize savings of up to 50 percent
• Customers can set up and configure 
data center capacity in minutes
• Entire cloud business launched with 
minimal server racks
© 2014 Cisco and/or its affiliates. All rights reserved. This document is Cisco Public Information. 
 
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