Cisco Cisco StadiumVision Mobile Streamer Maintenance Manual

Non Event State

StadiumVision uses the non-event state to put all non-event displays in full screen

mode with a default channel (the channel customized for the venue) at a specified time

of day.

Targeted Advertising

Because each TV screen/DMP in StadiumVision is individually addressable, sponsors

can target advertising to a particular location in the venue to increase sales. This

“exclusive” advertising is implemented with event scripts that play unique content in a

sponsored area such as a club, luxury suite, or concourse level. As shown in

you might have a script that plays ads for cheap beer near the cheap seats and plays

ads for expensive beer near the expensive seats. All this adds up to a better fan

experience while providing more revenue opportunities for sponsors and the stadium.

Figure 65. Using Targeted Event Scripts

Dynamic Content Management

In addition to providing the ability to segment content by location, Cisco StadiumVision

also provides the ability to segment content by third-party.

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