Cisco Unified Contact Center Enterprise 11.0(1) Information Guide

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Getting the technology right
Cisco Unified Communications Manager was ideal. Ferguson also adopted 
Cisco Unified Contact Center Enterprise—not as a conventional contact center 
but a means of changing business processes.
“Once we were fully engaged with Cisco, technology was no longer a 
stumbling block,” says Joshua Smith, IT analyst. “The Cisco solution was 
flexible, scalable, and its features meshed with our strategy.”
Creating a virtual knowledge pool
Ferguson started building a framework of Inside Sales centers, each serving 
one region. The idea was to answer all calls, instead of having them diverted 
to individual voicemails. It’s a virtual setup, so associates don’t have to 
relocate or commute long distances.
Meanwhile, Ferguson maximizes local knowledge and expertise by 
distributing calls among associates in the district that the customer called.
Keeping it personal
Inside Sales associates use presence on Cisco Jabber® technology to check 
the availability of colleagues. Smith says: “We blend the tools together, so we 
can efficiently move traffic and have the customer speak to the right person.”
The Cisco Finesse® solution is yielding fresh insight into how associates’ 
days are organized. The customizable desktop is becoming a powerful tool 
for workforce management and capacity planning. 
Every call is answered in the customer’s locality or region by a customer 
concierge. That’s a person, not an automated service. The concierge 
assesses customers’ needs and decides how to direct their calls.  
•  Contact center solution supports business 
process change.
•  Cisco network infrastructure and call management 
provide unifying foundation.
Solutions