Cisco Cisco Unified MeetingPlace 8.5 Information Guide

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Customer Case Study 
Advertising Agency Transforms Communications 
Processes 
Ogilvy & Mather upgraded to Unified Communications Manager 7.0 to give employees 
richer collaboration options all from one interface. 
 
Challenge 
EXECUTIVE SUMMARY 
OGILVY & MATHER 
●  Advertising 
●  New York, New York 
●  15,000 worldwide 
CHALLENGE 
●  Provide an excellent communications 
experience for employees and clients 
●  Facilitate collaboration within distributed 
account teams 
●  Support a mobile workforce 
●  Attract creative employees 
SOLUTION 
●  Upgraded to Cisco Unified Communications 
System 7.0 
●  Gave employees the freedom to communicate 
with their preferred tools, all from one device 
RESULTS 
●  Enables innovative ways of working from any 
workspace 
●  Lets mobile employees and telecommuters 
access office communications tools 
●  Saves US$15,000 monthly in toll charges and 
conferencing service bureau fees 
Excellent communications, both internally and with 
clients, plays a major role in the success of Ogilvy & 
Mather, a leading international advertising, 
marketing, and public relations agency, owned by the 
WPP Group. “To execute an effective advertising 
campaign, the right people in various locations need 
to come together at the right time,” says Ben Morris, 
senior partner and director of OgilvyWest IT. The 
agency maintains offices in 161 cities around the 
world and employs 15,000 people. Clients include 
Cisco, IBM, American Express, and SAP.  
In 1999, Ogilvy & Mather led the advertising industry 
in adopting unified communications, deploying it 
when the Los Angeles office moved to a new 
building. Today, 15 global offices use unified 
communications, and the remaining offices are 
scheduled to follow. The agency IT group has 
upgraded Cisco
®
 Unified Communications Manager 
several times to take advantage of new features that 
reflect the changing work preferences of the agency’s global workforce. For example, in 2006, the 
agency upgraded to Cisco Unified Communications Manager 6.0 and Unified Presence Server 6.0 
to take advantage of presence information, which lets employees consult an online directory on 
their laptop to see whether coworkers are available and how best to reach them.  
In 2008, Ogilvy & Mather decided to upgrade again to address new business requirements: 
● 
More mobility: Producers, account executives, and IT personnel want to use the same 
communications tools in the field that they use in their offices.  
● 
Single sign-on: Employees save time if they can sign on just once to access all of their 
communications services.  
● 
Higher expectations from a new generation of employees: “People drawn to the 
advertising industry want to work in new ways to accelerate innovation,” says Morris. “New 
college graduates, in particular, expect communications tools that give them the flexibility to 
communicate in the way they prefer: with voice, video, email, or instant messaging, on a 
phone, mobile phone, or laptop.”  
© 2008 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information. 
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