Cisco Cisco Unified MeetingPlace Directory Services Information Guide
Customer Case Study
© 2008 Cisco Systems, Inc. All rights reserved. This document is Cisco Public Information.
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Results
Differentiated Client Service
Cisco Unified Personal Communicator is helping to transform the way that Ogilvy & Mather works
with its clients, eliminating the barriers of distance and time. “We work in an environment where
product messaging, filming locations, budgets, and schedules change constantly,” says Morris.
“Cisco Unified Personal Communicator helps us respond more quickly because it aggregates all of
our communications in one place and helps us reach people more quickly.” For example, a
producer who urgently needs to know if talent has been found can look up the human resources
(HR) representative’s presence status on Cisco Unified Personal Communicator before reaching
out. If the HR representative is on the phone, the producer might choose to send an instant
message rather than taking the time to leave a voicemail and wait for a response. And when
employees do receive voicemail messages, they receive an alert in Cisco Unified Personal
Communicator, including the caller ID, and can just click to listen and reply. “If an account
executive is waiting for a call from finance to approve budget for additional talent, the account
manager can listen to that message first instead of listening to all messages in the order received,”
says Morris.
Cisco Unified Personal Communicator is helping to transform the way that Ogilvy & Mather works
with its clients, eliminating the barriers of distance and time. “We work in an environment where
product messaging, filming locations, budgets, and schedules change constantly,” says Morris.
“Cisco Unified Personal Communicator helps us respond more quickly because it aggregates all of
our communications in one place and helps us reach people more quickly.” For example, a
producer who urgently needs to know if talent has been found can look up the human resources
(HR) representative’s presence status on Cisco Unified Personal Communicator before reaching
out. If the HR representative is on the phone, the producer might choose to send an instant
message rather than taking the time to leave a voicemail and wait for a response. And when
employees do receive voicemail messages, they receive an alert in Cisco Unified Personal
Communicator, including the caller ID, and can just click to listen and reply. “If an account
executive is waiting for a call from finance to approve budget for additional talent, the account
manager can listen to that message first instead of listening to all messages in the order received,”
says Morris.
Account executives in the field can bring their office capabilities with them using Cisco Unified
Mobile Communicator for smartphones. When they receive a voicemail message on their office
phone, for example, they immediately see an alert on their smartphone. Then they can just click to
listen to the message without taking the time to dial into office voicemail. If a client calls after
normal business hours to request a video shoot the next morning, account executives find out right
away, making it more likely they can fulfill the request.
Mobile Communicator for smartphones. When they receive a voicemail message on their office
phone, for example, they immediately see an alert on their smartphone. Then they can just click to
listen to the message without taking the time to dial into office voicemail. If a client calls after
normal business hours to request a video shoot the next morning, account executives find out right
away, making it more likely they can fulfill the request.
“In the past, a phone was a phone,” says Morris. “Now, the device formerly known as a phone also
supports video, contacts, instant messaging, call history, and unified messaging. Cisco Unified
Communications creates an experience that was not possible five years ago and empowers us to
do our jobs more effectively.”
supports video, contacts, instant messaging, call history, and unified messaging. Cisco Unified
Communications creates an experience that was not possible five years ago and empowers us to
do our jobs more effectively.”
Simplified Internal Communications
When two employees are chatting with instant messaging and want to include someone else, they
no longer need to interrupt the session by switching to another device or user interface. Instead,
they check the new individual’s presence information from Cisco Unified Personal Communicator
for Mac and just click a button to escalate the chat session into a Cisco Unified MeetingPlace®
collaborative session, which combines voice, video, web sharing, and chat.
When two employees are chatting with instant messaging and want to include someone else, they
no longer need to interrupt the session by switching to another device or user interface. Instead,
they check the new individual’s presence information from Cisco Unified Personal Communicator
for Mac and just click a button to escalate the chat session into a Cisco Unified MeetingPlace®
collaborative session, which combines voice, video, web sharing, and chat.
Employees add video to Cisco Unified MeetingPlace sessions using either a Cisco Unified IP
Phone 7985G or a MacBook Pro laptop with a built-in iSight camera. The ability to see colleagues
strengthens the team feeling. And employees are constantly discovering innovative uses for the
video capabilities on Cisco Unified Personal Communicator, such as aiming their laptop camera to
show a potential backdrop for a film shoot.
Phone 7985G or a MacBook Pro laptop with a built-in iSight camera. The ability to see colleagues
strengthens the team feeling. And employees are constantly discovering innovative uses for the
video capabilities on Cisco Unified Personal Communicator, such as aiming their laptop camera to
show a potential backdrop for a film shoot.
Enhanced Support for Mobile Employees
Cisco Unity Connection provides speech recognition capabilities, making it much easier to manage
voicemail from mobile phones, especially in states requiring hands-free operation while driving.
“When I’m wearing a Bluetooth headset, I can just speak commands like, ‘Play Messages’ or
‘Forward,’” Morris says. Approximately six IT employees and several producers who divide their
Cisco Unity Connection provides speech recognition capabilities, making it much easier to manage
voicemail from mobile phones, especially in states requiring hands-free operation while driving.
“When I’m wearing a Bluetooth headset, I can just speak commands like, ‘Play Messages’ or
‘Forward,’” Morris says. Approximately six IT employees and several producers who divide their