Adobe photoshop elements User Manual

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CHAPTER 11
228
Optimizing Images for the Web
About JPEG format
The JPEG format supports 24-bit color and 
preserves the broad range and subtle variations in 
brightness and hue found in photographs and 
other continuous-toned images. JPEG is 
supported by most browsers.
JPEG compresses file size by selectively discarding 
data. Because it discards data, JPEG compression 
is referred to as lossy. A higher quality setting 
results in less data being discarded, but the JPEG 
compression method can degrade sharp detail in 
an image, particularly in images containing type 
or vector art.
Note: Artifacts, such as wave-like patterns or blocky 
areas of banding, are created each time you save an 
image in JPEG format. These artifacts accumulate 
each time you resave the image as the same JPEG file; 
therefore, you should always save JPEG files from the 
original image, not from a previously saved JPEG.
Original image, and JPEG with Low quality setting
You can create a progressive JPEG file, in which a 
low-resolution version of the image appears in a 
browser while the full image is downloading. 
The JPEG format does not support transparency. 
When you save an image as a JPEG file, transparent 
pixels are filled with the Matte color, as specified in 
the Optimize palette. If you know the background 
color of the Web page where you will place the 
image, you can match the Matte color to the Web 
page background color to simulate the effect of 
background transparency. If your image contains 
transparency and you do not know the Web page 
background color, or if the background will be a 
pattern, you should use a format that supports 
transparency (GIF, PNG-8, or PNG-24).
About GIF format
The GIF format uses 8-bit color and efficiently 
compresses solid areas of color while preserving 
sharp detail, such as that in line art, logos, 
or illustrations with type. You also use the GIF 
format to create animated images. GIF is 
supported by most browsers.
The GIF format uses LZW compression, which is a 
lossless compression method. However, because 
GIF files are limited to 256 colors, optimizing an 
original 24-bit image as an 8-bit GIF can result in 
the loss of color information.
GIF image with 0% dither, and with 100% dither
You can reduce the number of colors in a GIF 
image and choose options to control the way 
colors dither in the application or in a browser. 
GIF supports background transparency and