Sony bravia kdl-40w40xx User Manual

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Selects the picture mode except for PC input source. The options for “Picture 
Mode” may differ depending on the “Video/Photo” setting (page 24).
“Vivid”: (“Shop”, see page 7). For enhanced picture contrast and sharpness.
“Standard”: (“Home”, see page 7). For standard picture. Recommended for 
home entertainment.
“Cinema”: For viewing film-based content. Most suitable for viewing in a 
theatre-like environment. This picture setting was developed in collaboration 
with Sony Pictures Entertainment to faithfully reproduce movies as intended by 
their creators.
“Photo”: Sets the optimum picture quality for photographs.

Selects the display mode for PC input source.
“Video”: For video images.
“Text”: For text, charts or tables.

Resets all picture settings except “Picture Mode” and “Display Mode” (only in 
PC mode) to the factory settings.

Adjusts the brightness of the backlight.

Increases or decreases picture contrast.

Brightens or darkens the picture.

Increases or decreases colour intensity.

Increases or decreases the green and red tones.

z

“Hue” can only be adjusted for an NTSC colour signal (e.g., U.S.A. video tapes).

Adjusts the whiteness of the picture.
“Cool”: Gives the white colours a blue tint.
“Neutral”: Gives the white colours a neutral tint.
“Warm 1/Warm 2”: Gives white colours a red tint. “Warm 2” gives a redder 
tint than “Warm 1”

z

“Warm 1 and Warm 2” are not available when  “Picture Mode” is set to “Vivid”.

Sharpens or softens the picture.

Reduces the picture noise (snowy picture) in a weak broadcast signal. 
“Auto”: Automatically reduces the picture noise (in analogue mode only).
“High/Medium/Low”: Modifies the effect of the noise reduction.
“Off”: Turns off the “Noise Reduction” feature.

z

“Auto” is not available for AV1, AV2, AV3, HDMI 1, HDMI 2, HDMI 3, 
Component, PC and digital mode.

010COV.book  Page 22  Wednesday, March 19, 2008  9:51 AM