Canon EOS 5D Mark III with L-Series Zoom Lens Owner's Manual

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White balance (WB) is for making the white areas look white. Normally, the 
<Q> (Auto) setting will obtain the correct white balance. If natural-looking 
colors cannot be obtained with <Q>, you can select the white balance to 
match the light source or set it manually by shooting a white object.
<Q> is automatically set in the <
A> mode.
1
Press the <n> button. 
(9)
2
Select the white balance.
 
While looking at the LCD panel, turn 
the <5> dial.
* Applicable with Speedlites having a color temperature transmission function. 
Otherwise, it will be fixed to approx. 6000K.
To the human eye, a white object looks white regardless of the type of lighting. 
With a digital camera, the color temperature is adjusted with software to make 
the white areas look white. This adjustment serves as the basis for the color 
correction. The result is natural-looking colors in the pictures.
B
: Setting the White BalanceN
Display
Mode
Color Temperature (Approx. K: Kelvins)
Q
Auto
3000 - 7000
W
Daylight
5200
E
Shade
7000
R
Cloudy, twilight, sunset
6000
Y
Tungsten light
3200
U
White fluorescent light
4000
D
Flash use
Automatically set*
O
Custom (p.138)
2000 - 10000
P
Color temperature (p.139)
2500 - 10000
About White Balance
You can also set this with [z2: White balance].