Wiley Investing Bible 978-0-7645-5380-6 Leaflet

Product codes
978-0-7645-5380-6
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CONTACT:   
 
 
 
 
FOR IMMEDIATE RELEASE 
Nancy Colson – The Alternative 
212/246 1580; ncolson@nyc.rr.com 
Review copies: 212/884-5000 Ext. 5164 or  
e-mail: crgmedia@hungryminds.com
 
 
 
Besieged, Bothered and Bewildered by the Market News? 
Growing Wealthier or Just Staying Afloat? 
 
Find some answers you can live with in    
 
INVESTING BIBLE 
 
 
Once upon a time, most Americans could manage quite comfortably, from birth through 
their pension-secure retirement, without knowing the difference between the Standard & 
Poor’s 500 and the Nasdaq 100.  Today we live in a world of shell-shocked markets, 
dwindling portfolios, and a dizzying number of investment choices.  Its no wonder, then, that 
people from all walks of life and work, from undergrads to AARP members, need more than 
a passing knowledge of investing.  
 
In this current bear market, many investment dreams have gone from the sublime to the 
ridiculous.  Following the stock market news, or opening one’s 401(k) statements can be a 
grim experience.  Even those who felt they were intelligent investors have suffered 
shattering losses at the hands of a volatile market. 
 
In this climate, INVESTING BIBLE (Hungry Minds, Inc.; September 2001; $34.99), can 
help.  This ambitious book includes a wealth of practical investment strategies that investors 
can rely upon in both good and bad times.  A seasoned personal finance writer, Lynn 
O’Shaughnessy cuts through hype and jargon to provide down-to-earth guidance on 
investing in individual stocks, mutual funds, 401(k)s, IRAs, bonds, annuities, certificates of 
deposit—and more.  An entire chapter is dedicated to tips for surviving a bear market, while 
another contains the new rules regarding college savings strategies.  
 
This is the second in the financial “Bible” series from the publishers of the popular For 
Dummies®
 books.  “Bibles” are exhaustively comprehensive and cover not only information 
for beginners, but also more advanced techniques.  INVESTING BIBLE digs deep into 
critical subjects.  One chapter, for instance, is devoted to explaining how anyone can analyze 
an individual stock from the income statement to the balance sheet.  Every section is packed 
with explanations, action plans, checklists, and charts, and resources for helpful Web sites 
and organizations. 
 
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