Bone Collection 8GB Bear DR11051-8W User Manual

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    Fruitshop was established in 2005 with the aim of creating high quality 

products through innovation and creativity in order to provide everyday 

solutions to everyday needs.  The company started out in the production 

of bone shaped protective cases for the iPod which developed into the 

company brand name. BONE has since expanded into the areas of USB fl ash 

drives, accessories for Apple products, computer peripherals and carrier 

bags. In recognition of BONE’s design achievements and continual success, 

the company has gained numerous praises and awards; most notably with 

the winning of the iF, reddot, DESIGN PLUS and d&i awards which are all 

internationally recognized.

    Antarctic environmental issues resulted in the creation of BONE’s classic 

Penguin fl ash drive which acts as the symbol of BONE’s spirit, intelligence and 

motivation to face new challenges. The heart of all BONE’s creations comes 

from Taiwan.  In 2010, a new branch was established in Shanghai which seeks 

to further develop talent and market resources in order to build up BONE as a 

truly international brand. 

The use of light green represents the company’s intent on promoting 

environmental awareness and protection in all their products and that  

environmental concept is at the center of all designs.

    As Apple continues to excite the world with it creativity and different 

thinking, BONE continues to encompass those winning properties into their 

corporate culture by the enhancement of innovation and creativity whilst 

“being diff erent.”

    BONE seeks to create products that touch the heart of every individual 

through its design. In 2008, US Custom offi

  cials could not help but smile at 

the Penguin fl ash drives as they passed through. Who would have thought 

that a digital peripheral could be so warm and interesting.  It is this design 

concept that is placed in each and every design at BONE.

        As  the  technological  industry  gets  more  and  more  high-tech  with 

advancement in technology, BONE chooses not to follow this trend. Rather, 

BONE does the opposite: use of basic material properties coupled with cost-

effectiveness in the creation of problem solving products. For instance; 

taking the traditional perception of silicone material and physical principles 

of PA resulted in the creation of our Horn Stand product.  Another example 

is the use of composite silicone and microfiber resulting in the creation of 

our fashionable Phone Cell design bags. The quality of BONE‘s products are 

made subtlety aware to the unconscious mind. The key principles of success 

for BONE is not built around how high-tech a product is, but rather the 

combination of innovative and simple design coupled with the perfect mix 

of material properties in order to achieve excellent construction and to turn 

creative ideas into reality.

    BONE currently has markets in USA, Japan, France, Germany, Italy, Sweden, 

UK, Russia and is marketed in a further 50 countries and sold in over 5,000 

locations worldwide which is aiding in reaching the company goals of 

touching the hearts of consumers globally. At the end of June 2011, BONE 

opened its first official store in Taipei, Taiwan and has gradually spread 

throughout Taiwan. The black penguin and use of light green provides 

BONE’s most distinctive brand image.

    In addition to creating brand value, BONE has not forgotten their social 

responsibility. At each stage of the design process, environmental protection 

is placed at the heart of all decision making without compromising quality. 

The use of non-toxic biodegradable raw materials keeps this harmonic 

balance between man and nature.

    Every journey starts at the design stage. BONE is committed to expanding 

the creative platform in which it stands and to nurture future talent as to 

fulfill young dreams and aspirations.  To do this, BONE has sponsored for 

two consecutive years, the world’s largest student design exhibition “Young 

Designers Exhibition.” From 2011, BONE has held a BONE Award design 

competition which gives young design students an opportunity to promote 

their creativity in creating designs for life solutions.

    BONE is also actively involved with higher educational institutions to 

actively promote and share design experiences and knowledge in order to 

promote further academic learning in this fi eld. With this passion for design, 

BONE hopes to nurture young talent and fulfi ll designer’s dreams by touching 

their hearts.